Category: Destino Brasil

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

An Architect, A Legend: Oscar Niemeyer

December 10th, 2012


Last week, the world got a little sadder.  At the venerable age of 104, Oscar Niemeyer, one of the world’s most brilliant and renowned architects, passed away.  His masterful works of art have long impressed ViX designer Paula Hermanny, especially as his buildings have become landmarks of their own right in Brasil.  Each has an important contribution to the country’s urban landscape and each is a cultural site not to be missed:


Brasília (1957)

Undeniably the greatest work of Oscar Niemeyer, the country’s capital is home to several buildings that carry his signature architectural style.  Among ...


Loose in Leblon: Dias Ferreira

November 26th, 2012

Dias Ferreira in Leblon is a charming little street that is chock full of restaurants, shops and bookstores.  A bonified Carioca hideout, this little haven is also a must stop for ViX designer Paula Hermanny every time she visits Rio de Janeiro.  Below, are the best places to visit (and to assume the identity of a Carioca, yourself)!



Poeira means “dust” in Portuguese, but this home goods store is anything but dusty. Bursting with colorful patterns, contemporary furniture and home décor, this is the perfect place to find that new, special accent that will make any living space ...


A Carioca Bike Tour

November 19th, 2012

Health and fitness are top priorities with ViX designer Paula Hermanny and cycling is one of her favorite ways to stay active.  Much more than a healthy habit, cycling can also be a way to sightsee and reconnect with nature.

Rio de Janeiro, cidade maravilhosa or “marvelous city” is an ideal city for touring by bicycle.   With its natural beauty and inspiring culture, Rio offers a variety of charming stops along the way.  The city’s carefree and energetic beach culture make bike riding a fun and easy way to spend any given Sunday.


A Look Fit For a Carioca ...


Waste Not: Littered with Art

October 29th, 2012

With a love for art and true inventiveness, ViX designer Paula Hermanny has admired the work of fellow Brasilian, Vik Muniz for quite some time.  Interestingly enough, Vik Muniz is best known for reproducing famous works of art using the very non-traditional medium of—trash! 

Not one to refuse the potentials of refuse, Vik Muniz has worked with everything from chocolate syrup to paper confetti and even junkyard debris, transforming these materials into multi-dimensional designs that have made appearances in museums and galleries around the world.

Perhaps he is best recognized for his work showcased by the 2010 documentary, Waste ...


How a Designer Starts Her Day

October 23rd, 2012

For designer Paula Hermanny, early morning inspiration is essential to each day of the week. When visiting Rio de Janeiro especially, she takes advantage of the beautiful natural scenery and begins each day with a beach run in Ipanema.  Below, Paula shares more about her morning routine and how fitness and meditation are important to her creative process.

ViX:  How do you find the motivation to keep with a morning exercise?

Paula:  I really like to start my day early and look forward to the sense of accomplishment I will have after working out.  I jog along the beach in ...