Defining the style of ViX designer Paula Hermanny is easier than it looks—she is the epitome of casual cool.

Even during a routine workday, Paula can be found sporting a well put-together ensemble.  This time around, we caught her in an outfit she likes to call “a timeless summer look.”  It includes:

1.  The Crisp White Shirt

A classic piece that should be in every woman’s closet, the crisp white shirt goes with anything and everything.  Just roll up the sleeves and you have instant casual elegance.

 Shop the similar Sally Chemise.

2.  Belt It

We know that ...

Line up your list of summer reads with some of Paula’s top titles:

Vegetable Literacy
Written by the renowned American chef Deborah Madison, this book goes into everything about veggies: type, prep time and 150 delicious recipes!

The Honest Life
ViX fan Jessica Alba has another thing in common with designer Paula Hermanny—a commitment to healthy living.  Her book if full of applicable tips that mothers everywhere can start using today.

The White Dress
Paula is currently obessed with white-on-white and Harriet Worsley’s book provides her with the perfect indulgence!

Vivre à Bahia
A work depicting the Bahian ...

Pictured above: Paula Hermanny, Adriana Viana and Marcela Witt

During her trips to Rio de Janeiro, ViX designer Paula Hermanny is constantly on the go--from soaking up the latest of Carioca beach culture to going on inspiration hunts, or spending some time in the atelier. It's hard to imagine how she has time to squeeze in some fun!

This past weekend, Paula was able to do just that.  She attended a dinner party hosted by her friend Adriana Viana. And aside from enjoying the lively company, Paula found herself especially enamoured with Adriana's gorgeous home, so much so ...

Paula Hermanny is known for her icredible taste, so the ViX office is always abuzz about the designer’s latest finds and obsessions.  Below are a few of Paula’s favorite things that she’s loving this season:

 

Waiakea Hawaiian Volcanic Water

Filtered through the volcanic rocks of Hawaii, Waiakea water is naturally enriched with minerals such as magnesium, calcium, potassium, sodium and silica. Another advantage? The beverage hydrates more than any other kind of water! That’s why it has become Paula’s H₂O of choice.

St Tropez Bronzing

The secret to mantaining golden skin all year ...

Kate Moss is known as one of the most iconic of supermodels.  Her quiet confidence and chameleon-like adaptability is recognized, sought-after and admired by many.  Perhaps even more striking is Kate’s personal sense of unabashed style.  From portraying the “waifish anti-supermodel” in the 90’s to one of the world’s sexiest models at the turn of the century and later, inadvertently coining “boho-chic” with Sienna Miller, Kate is the poster child of reinvention.

Her sartorial flair has earned accolades in magazines such as Vanity Fair, Vogue, W and even an award from the Council of Fashion Designers of ...