Category: Beyond the Bikini: Paula Hermanny

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Paula On Spring Shopping: White Story

March 5th, 2013

Winter whites are melting away, giving over to a crisp, sun-bleached brightness.   The earth’s a-stirring, fresh and anew.  Spring is coming with the thrill of summer just ahead—the thought alone puts a bounce in everyone’s step. You can’t help but echo the same optimism, wanting to greet the world with your own celebration of renewal!  A change in dress, some statement pieces and a dazzling smile announces that, you too, are ready for new beginnings.


Sunshine and balmy winds instantly makes ViX designer Paula Hermanny feel at home.  In anticipation of the warm weather ahead, she ...


NYFW Trend Sighting

February 22nd, 2013

On a recent trip to New York, ViX designer Paula Hermanny was happy to notice that one of her winter must-haves was parading down several runways during New York Fashion Week:  the (faux) fur vest!

“It’s so warm and just a fun piece to have,” Paula says, “You can throw it over something simple and it automatically brings your outfit a step up!”

Indeed, as the last weeks of winter come and go, the thought of wrapping up in cozy fluff makes waiting for spring more bearable.  Whether in the form of a simple collar or a dazzling cape ...


Colors of Spring

February 8th, 2013

Winter is almost over and when Mother Nature’s palette goes from dreary to vibrant, it’s time to welcome the warm weather ahead.  With the Summer 2013 Collection debuting later this month, ViX designer Paula Hermanny is deeply obsessed with color, color, color!   As if the seasons couldn’t change fast enough, she shares with us the spectrum of pigments that have been occupying her thoughts--and by doing so, gets us ready to SPRING for color!


Sparks of Citrus

Nothing reflects spring and summer like the brightness of these colors!  Great against olive skin tones and natural tans, these ...


Fabricated Not: Paula's Love for Textiles

February 7th, 2013

Fabric is telling of a culture.  It can instantly give depth to a room, uniqueness to a garment or even lend itself to the utility of a design.  ViX designer Paula Hermanny developed an appreciation for fabric and textiles at an early age.  Many a market trips were spent with her grandmother, Izaura, meandering through endless stalls of drapes, cloth and bolts of fabric.  With Izaura’s help, Paula learned how to make her own dresses out of the material she chose.  These childhood projects would later evolve into a lifelong passion for design.

Quality fabrication, authentic details and a ...


On Paula’s Coffee Table

January 30th, 2013

There’s a sunny little space in ViX designer Paula Hermanny’s La Jolla home. Motes of dust dance in the light and everything else is still and peaceful. An overstuffed sofa with pillows of worn burlap serves as an invitation to sit down.  A coffee table stands opposite, aged with character and smartened with solid inlay. Sunlight lands on a stack of books, each is hardcover and weighted with reams of inspiration. To open one, is to gain insight into the working mind of the host: what affects, what drives, what is important to learn and remember.  A designer ...