Category: Beyond the Bikini: Paula Hermanny

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Tote Your Way to Cruise Season

December 3rd, 2012

The holidays have finally arrived, bringing along with it the frigid cold and wintery blasts of snow.  Indeed, icey temperatures can give anyone a case of wanderlust for sunny beaches and warmer weather—which is why the lucky start planning for cruise season.

This past weekend, ViX designer Paula Hermanny stole off back to Brasil, where the country is currently heading into high summer.  Sun-kissed sand and balmy breezes make the perfect remedy for winter blues!  Have you planned your own holiday getaway?  Don’t forget to pack your warm weather essentials.  Below, Paula shares her must-have items for toting ...

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Snapshots: Paula in India

November 30th, 2012

This is the Taj Mahal, as described by Mughal Emperor Shah Jahan, the man responsible for building one of the most recognizable wonders of the world.  He did it in memory of his beloved wife, Empress Mumtaz Mahal.  In a land long renowned for its rich history and culture, the love they shared remains legendary to this day.

In a recent trip to India, ViX designer Paula Hermanny found much of the same magic to be had. Her wanderings through little markets and famous landmarks, such as the Taj Mahal, gave her ample musings for her next collection:

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Paula's Holiday Gift Guide

November 28th, 2012

It’s officially holiday season and the perfect time to get in the spirit of gift giving.  For ViX Designer Paula Hermanny, hunting around for that special present can be a rewarding experience.  Making a loved-one feel special, reminding a pal of their treasured friendship, or reciprocating the goodwill of a gracious host, can all be done with a simple thanks, accompanied by a meaningful token.

In the whirlwind of holiday novelties and stocking stuffers, find something that matches up to the recipient’s hobbies and interests.  Look for products with details that stand out, made from materials that are ...

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Stripes: Reading Between the Lines

November 23rd, 2012

 

Fashion can be very telling of a person’s sense of style and donning stripes is no exception.  Stripes have long stood the test of time.  They have become synonymous with the yachting high life, and reminiscent of fashion icons such as Coco Chanel and Audrey Hepburn. ViX designer Paula Hermanny has always had a love affair with stripes.  She considers the pattern a classic look and her penchant for this timeless aesthetic was passed down from her elegant grandmother, Joana.

As a staple in Paula’s personal wardrobe, stripes have also become a mainstay of the ViX signature style ...

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Tips from a New Yorker: Maureen Kelly of Tarte Cosmetics

November 21st, 2012

 

As one of Paula Hermanny’s favorite places to visit, New York is often in her thoughts, especially as the city attempts to recover from the devastation caused by Hurricane Sandy.  It was only recently that Paula and her daughter, Sofia, had taken a mother-daughter trip to the Big Apple for Sofia’s birthday. 

 

Since it was Sofia’s first time to NYC, the need for insider tips from a real city expert was in order.  Thankfully, ViX had gathered some insight from New Yorker and Tarte Cosmetics Founder, Maureen Kelly.  Maureen graciously offered her own city guide cheat sheet ...

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