With our fresh, new ViX site comes a special re-introduction of ViX designer, Paula Hermanny.  We’ll tell you about the people who inspire Paula, experiences that fuel her creativity, and give you the details of her diverse heritage.  Join us, as we explore the makings of a designer and get reacquainted with the visionary behind the brand.

Rooted in Heritage

Paula Hermanny’s paternal grandmother, Joana, was very much the quintessential lady and well versed in the subjects of fine art, fashion and etiquette.

“She was always perfect,” Paula shares, “and even if she stayed at home for the ...

ViX designer Paula Hermanny loves New York! The people, energy and abundance of cultural attractions make it an obvious treasure trove for designer inspiration.

During her most recent trip, Paula spotted some beautiful, hand-woven tapestries at an arts-and-crafts fair. Their unique pattern and rustic fringe detail captured her attention. “This reminds me of Africa,” Paula told us, adding that her most recent obsession has been with “everything tribal.”

Paula also spent some time in contemporary art galleries. She became particularly fixated on a wall of colorful pop art. In studying the juxtaposition of bright colors, Paula expressed amazement with the ...

Paula Hermanny with Sofia and Luca in Brasil.

Left: Paula and Sofia meditating during a Yoga class together. Right: Paula shows Luca a giant starfish.

This Sunday, May 13th, is the day to celebrate the special women in our lives – our mothers! ViX Designer, Paula Hermanny, is a dedicated mother of two. Her daughter Sofia, 8, and son Luca, 6, give her a daily dose of affection, love and inspiration. In reflecting on her favorite part about motherhood, Paula gives us her three favorite things:

1. Laying the foundation and watching her kids grow: “I love being able to teach ...

This spring, brightness comes not only in the form of sunshine but also in the most perkiest of colors, like Pantone’s 2012 Color of the Year: Tangerine Tango. A rich, red orange shade, Tangerine Tango is a designer favorite, manifesting everywhere from runways, to summer collections and even a pop-up nail polish station from Sephora at The Grove, LA.

With a love for striking solids, ViX designer Paula Hermanny, recently donned the Red Orange Joy Long Dress from our Summer 2012 Collection. Paula looked amazing in Pantone’s Color of the Year; the hue was especially vibrant against her ...

Ultimate retail therapy, a beautiful space marked by intimacy and opulence, and above all, luxury—these are the hallmarks of Daslu, Brasil’s most recognized brand in the fashion sector.

Founded in 1958 by Lucia Piva de Albuquerque and her partner Lourdes Aranha, Daslu started as a group of friends from São Paulo’s elite, coming together for luxury shopping. It has since grown from full designer show rooms housed in a traditional mansion to stand alone boutiques, making Daslu a household name.

Curating collections from premier designers such as Chanel, Dior, Dolce & Gabbana, Prada and Gucci, Daslu has been ...