Inspired by 3.1 Phillip Lim’s 31-Hour Bag, which was especially “designed for those who fit 31 hours into one day,” the ViX team decided to peruse some Spring-worthy totes that were both fashionable and functional. Finding the perfect purse that can double as an everyday workhorse, and still prove chic enough to carry you through cocktail hour, is a feat every woman learns to re-conquer each season. Wandering through the handbag department is half the fun, and in this post we feature a few curated picks for any style maven to consider.

Scroll down below for some beautiful ...

Foam Magazine stands for "Fashion, Ocean, Art and Music" and is a publication intent on delivering fashion and beach culture to every sunshine seeker in the country.

“It’s always summer somewhere,” is the byline of @FoamMag on Twitter and here at ViX, we share the exact same sentiment.

The friendly staff in Santa Monica was such a pleasure to work with and ViX couldn’t be more excited to debut our first print ad within the pages of Foam. Take a look below and be sure to pick up a copy of the Foam April/May Swim Issue with ...

Yesterday, the ViX team left San Diego for a visit to Blogger Market, an LA event hosted by Julie Sarinana, fashion blogger behind Sincerely Jules.

Coining the term Blogger Market from “flea market”, the event combined fashionable Angelenos and independent vendors to give style conscious fans a chance to—literally—shop the closets of their favorite blogger. Conceived by Julie, fellow blogger Aimee from SongofStyle and stylist Holly Jovenall, Blogger Market materialized as a unique shopping experience held at an equally unique venue—De La Barracuda.

Situated on the famed Melrose strip, De La Barracuda is Hollywood’s boutique boxing ...

Summer is just around the corner and some of us look to it with equal parts excitement and dread. At ViX Swimwear, we are in the middle of developing a comprehensive Bikini Fit Workshop series (make sure to check back for it next month). In the meantime, we hope this mini cheat sheet helps, especially as Spring Break and spring destination travel plans ensue.

So whether you are concerned with your bum bum, bosom or athletic build, scroll down below for some helpful swimsuit tips spelled out in black and white:

See New Band bikini bottoms

Shop Ripple style

BIA ...

Just this past Wednesday, Paris Fashion Week completed almost a month long of international Fashion Weeks, which were previously hosted by NYC, London and Milan. Ever exhilarating, the Paris shows are known for their ready to wear (RTW) collections and luxurious haute couture. And from the elaborate displays from the industry’s most renowned design houses, Fall 2012 is sure to be one fashionably grandiose season.

“Everybody wants my job,” stated Karl Lagerfeld of Chanel, “…and that makes it very interesting, ah?”

This sentiment, reported by Jeanne Beker of TheStar.com, can perhaps put the theatrical Parisian catwalks in perspective ...