Designer Paula Hermanny is back from the Big Apple and we have an insider’s look at all the big city happenings since our last NYC post! The ViX Swimwear Summer 2012 Collection was a huge success at New York Market Week. It was an exciting showing at the Irina Korkhin Sales (IKS) Showroom and Paula’s latest collection was very well received, being heralded as “bright, fresh and full of life.”

The silk dresses and cover-ups were a particular favorite amongst the fashion editors, including representatives from Cosmo, Shape, Self and InStyle magazine. Though summer seems like a while ...

This past Saturday, Everything But Water celebrated a grand opening at the Fashion Valley Mall in San Diego, California. The ViX team was on location to show their support and was impressed by the store’s beautiful layout and design. With the amazing designer swimwear selection, incredible staff and light and bright energy, Everything But Water is an ideal resort wear store to feature the latest in ViX and Hermanny by ViX Swimwear.


The lavish event included music spun by DJ Taryn Manning, gorgeous swimwear models, island cocktails, threaded jewelry and fresh orchids for guests. The grand opening coincides perfectly ...

November ushers in the harsh winter season and with it being National Healthy Skin Month, now is the perfect time for lavish self-pampering. The skin is the body’s first line of defense and taking care of it is essential to wellness and immunity. Healthy, glowing skin is also the ultimate companion to a designer bikini from the ViX Cruise 2012 Collection. Below are a few spa treatments that will help your skin look its best while shopping around for the ultimate resort wear to don during your holiday destination:


Waxing
Regular grooming is crucial especially when you are planning ...

Paula’s going to New York!


Next Monday, we’ll find our Brasilian designer Paula Hermanny at New York Market Week, bringing ViX to the Big Apple. A venue for fashion designers and industry gurus, NYC is the perfect place for ViX to debut the much-anticipated Summer 2012 Collection. There will be editor meet and greets galore with magazines such as Glamour, Elle, InStyle and Cosmopolitan, plus a previewing of the new line at Irina Korkhin Sales (IKS) Showroom.


Shopping near Central Park is a must while visiting, and Paula loves perusing the endless delights only the eight level Barneys ...

As the pinkest month of the year draws to a close, the ViX team reflects on the importance of Breast Cancer Awareness (BCA). The most common type of cancer among women in the United States, roughly one in eight women will be diagnosed with breast cancer. Shedding light on BCA as they have for several years, Estee Lauder and Phillips united again this past month to cast world landmarks aglow in pink. Famed buildings like Le Grand Palais in Paris and JFK in New York were lit up in honor of Breast Cancer Awareness Month. Evelyn Lauder, herself a breast ...