Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Blogger Feature: Blog da Mariah

March 7th, 2012

At ViX Swimwear, we are inspired by the multitudes of fashion blogs out there so much so we decided to start a series sharing some of our favorite bloggers.

Our first featured blogger is from designer Paula Hermanny's home country of Brasil, Mariah Bernardes Maia of Blog da Mariah. Since 2007, Mariah has shared fashion, beauty, travel and lifestyle stories. We love her inside look into what it is like to live a life of luxury in São Paulo, Brasil. More recently, we were impressed with her recent photo diary from London Fashion Week for Fall 2012. She has ...


Vix Swimwear Milan Fashion Week Giveaway

March 5th, 2012

Last week, the Milan Fashion Week concluded the third leg in what has been almost a month of Fall 2012 Fashion Weeks, which began in New York, continued in London and now, after Milan, is set to finish in Paris.

The Italians are known for their sleek and sophisticated style and the city of Milan is no exception. Fashion’s top designers and models flock to Milan Fashion Week, where several recognizable industry names such as Versace, Armani, Karlie Kloss and Isabeli Fontana can all be found in one stylishly chic place. The dreamscape of Milan plus its distinctive Italian ...


ViX Swimwear London Fashion Week Giveaway

February 24th, 2012

London Fashion Week concluded this past Wednesday, ending a bevy of exhibitions and runway shows featuring 120 UK and international designers. The London shows make up part of the big four Fashion Weeks in the world, which commences in New York and continues on to London, Milan and Paris.

The UK is renowned for its massive fashion industry and distinguished fashion colleges. The streets of London, alone, can easily double as sartorial inspiration for the style conscious. For the epitome of London style, look to model and contributing British Vogue editor, Alexa Chung. The British Fashion Council (BFC) recently appointed ...


ViX Swimwear New York Fashion Week Giveaway

February 17th, 2012

The Mercedes-Benz New York Fashion Week is officially over but the bold colors, sumptuously layered knits and sleek silhouettes make the Fall 2012 designer collections impossible to forget.  Diane Von Furstenberg has been a consistent favorite of designer Paula Hermanny and the former’s latest runway show did not disappoint.  Paula was enamored with the vibrant color play, a key element in Von Furstenberg’s “Rendezvous” collection.   Fashion Week veterans such as Jill Stuart, Rebecca Minkoff, Charlotte Ronson and Derek Lam produced innovative collections that left us yearning for next winter.  Take a peek into ViX’s favorite looks from ...


New York Fashion Week Fall 2012

February 9th, 2012

Mercedes-Benz Fashion Week New York has officially started and fashion festivities for the Fall 2012 season has the Big Apple a flurry with top designers, models and editors from all over the world. Super Bowl Champion, New York Giant’s Victor Cruz, had the honor of cutting the red ribbon yesterday, kicking off a worldwide chain of Fashion Weeks, starting in NYC, and continuing next in London, Milan and Paris.

Lincoln Center has been the new home of NY Fashion Week since 2010, and hosts a week-long series of runway shows, featuring over 70 designers, including mainstays Michael Kors, Vera ...