Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Holiday Life’s a Beach! – Gift Wrapping Tutorial

December 8th, 2011

ViX loves the holidays – the jolly décor, bejeweled evergreens, sparkling lights and festive merrymaking! With all the holiday parties to attend and host or hostess gifts to give, one sure way to make an impression is using the power of presentation. Stand apart from the revelers and show your party hostess true appreciation with an unexpected detail: Furoshiki gift wrapping. An artful method of gift presentation from Japan, Furoshiki incorporates beautiful textiles as wrapping. This green alternative to paper wrapping is eco-friendly and can even double as a scarf!

The ViX team loved this idea and took it one step ...


ViX Swimwear Takes the Summer 2012 Collection to New York Market Week

November 22nd, 2011

Designer Paula Hermanny is back from the Big Apple and we have an insider’s look at all the big city happenings since our last NYC post! The ViX Swimwear Summer 2012 Collection was a huge success at New York Market Week. It was an exciting showing at the Irina Korkhin Sales (IKS) Showroom and Paula’s latest collection was very well received, being heralded as “bright, fresh and full of life.”

The silk dresses and cover-ups were a particular favorite amongst the fashion editors, including representatives from Cosmo, Shape, Self and InStyle magazine. Though summer seems like a while ...


ViX Attends the Everything But Water Grand Opening at Fashion Valley

November 21st, 2011

This past Saturday, Everything But Water celebrated a grand opening at the Fashion Valley Mall in San Diego, California. The ViX team was on location to show their support and was impressed by the store’s beautiful layout and design. With the amazing designer swimwear selection, incredible staff and light and bright energy, Everything But Water is an ideal resort wear store to feature the latest in ViX and Hermanny by ViX Swimwear.

The lavish event included music spun by DJ Taryn Manning, gorgeous swimwear models, island cocktails, threaded jewelry and fresh orchids for guests. The grand opening coincides perfectly ...


ViX SPA-liday Mini Guide

November 14th, 2011

November ushers in the harsh winter season and with it being National Healthy Skin Month, now is the perfect time for lavish self-pampering. The skin is the body’s first line of defense and taking care of it is essential to wellness and immunity. Healthy, glowing skin is also the ultimate companion to a designer bikini from the ViX Cruise 2012 Collection. Below are a few spa treatments that will help your skin look its best while shopping around for the ultimate resort wear to don during your holiday destination:

Regular grooming is crucial especially when you are planning ...


ViX Takes the Big City for NY Market

November 3rd, 2011

Paula’s going to New York!

Next Monday, we’ll find our Brasilian designer Paula Hermanny at New York Market Week, bringing ViX to the Big Apple. A venue for fashion designers and industry gurus, NYC is the perfect place for ViX to debut the much-anticipated Summer 2012 Collection. There will be editor meet and greets galore with magazines such as Glamour, Elle, InStyle and Cosmopolitan, plus a previewing of the new line at Irina Korkhin Sales (IKS) Showroom.

Shopping near Central Park is a must while visiting, and Paula loves perusing the endless delights only the eight level Barneys ...