Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Breast Cancer Awareness Month

October 31st, 2011

As the pinkest month of the year draws to a close, the ViX team reflects on the importance of Breast Cancer Awareness (BCA). The most common type of cancer among women in the United States, roughly one in eight women will be diagnosed with breast cancer. Shedding light on BCA as they have for several years, Estee Lauder and Phillips united again this past month to cast world landmarks aglow in pink. Famed buildings like Le Grand Palais in Paris and JFK in New York were lit up in honor of Breast Cancer Awareness Month. Evelyn Lauder, herself a breast ...


Latest From ViX: Signature Gold Accents

September 27th, 2011

Ever wonder how ViX's signature gold beads and tube accents are made? Take a look into the factory and behind the scenes of making these classic gold accessories that have come to define the sophisticated and chic ViX look. Each gold piece is individually crafted and plated in 23K gold to give it just the right amount of shine. After completing the process of molding, dipping, drying and finishing, the pieces are ready to give our signature suits the perfect glamorous accent.


Latest from ViX: Office Beach Day!

August 26th, 2011

Working for a designer swimwear company has its perks, and being sunny San Diego doesn't hurt either! With summer winding down, the ViX team took a trip to the beach for a little rest and relaxation! La Jolla shores was the perfect spot for the ViX team to enjoy the sun, sand and water. Check out some shots of the girls lounging in ViX, enjoying cupcakes and hitting the waves! [gallery]


Latest From ViX: Behind The Brand

August 19th, 2011

Estilo: Beyond the Bikini is all about giving you a little glimpse into what makes ViX the designer swimwear brand it is today. Get a first hand view of ViX from designer Paula Hermanny herself in our behind the brand video. We hope you love it!


Latest from ViX: Miami Swim Show

August 1st, 2011

With warm weather, white beaches, and a little rain, Miami was the perfect venue to launch new our Cruise 2012 line of women's swimwear. Designer Paula Hermanny, along with the East Coast, West Coast and Florida teams, presented the newest silhouettes, colorways and patterns to a captive audience of buyers at the Miami Swim Show in South Beach. After a little fun in the sun, a few Mojitos, a ton of sushi, and even more bikini talk, the team headed back home to prepare to hit the road. We just received the remaining sample lines from Brasil and are ...