Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

A Little Ipanema in SoHo: Interview with Carlos Secchin

October 23rd, 2013

Paula Hermanny met photographer Carlos Secchin at their favorite place in Rio – the beach. Upon seeing his photographs, Paula immediately fell in love with his work, commissioning him to create an iconic visual for her New York showroom. The photograph, “Ipanema at Sunset” is according to Secchin, “the most sublime moment of the day – when Cariocas are departing the beach.”

This week, we are hosting press days at the showroom to present the Summer 2014 Carioca-inspired collection to key members of the media. What could be a more perfect gift than a limited edition print of Carlos Secchin’s “Ipanema ...

READ MORE >

Inspirational Women: Jane Birkin

October 7th, 2013

Brown hair, big green eyes and a charming smile—it was these attributes, not to mention her amazing style, that made Jane Birkin one of the greatest muses of the late 1960’s.

 

The British actress and singer wowed audiences on screen with her cameo in the 1966 film, Blowup, and a memorable appearance in 1968’s Wonderwall.  She later released the famous duet, “Je T'aime ... Moi Non Plus,” with Serge Gainsbourg, her mentor and lover at the time.

 

Jane Birkin was the epitome of boho-chic, seen constantly in miniskirts, boots, printed gowns, bell-bottom pants, fur coats and her ...

READ MORE >

Paula's Pink Picks

October 1st, 2013

Happy Breast Cancer Awareness Month!  To celebrate and support BCA, we're donating 10% of proceeds from our Pink Picks section to Susan G. Komen.  Plus, any purchase from this section will come with our limited edition Think Pink water bottle!

Below, we have a list of Paula's favorite pink things to give you ideas of other ways you can harness the power of pink this month:

1. Lululemon Sports Bra

2. Maria Bonita Extra Cardigan

3. Eliot Plaid Shirt

4. J.Crew Knit Scarf

5. Bellas Guerreras de la Armada Rosa by Photographer Martín Gavica Ianza

6 ...

READ MORE >

Luxury Locale: Marrakesh

August 29th, 2013

Open-aire markets, luscious gardens, palaces, mosques and a sunset famous throughout Africa—this is Marrakesh, also known as the “Red City.”  Undoubtedly one of Morocco’s most iconic cities, Marrakesh is a dream of a destination, alluring in its rich culture and delightful in its natural beauty.


What To Do


Marrakesh is mainly made up of the old, fortified city (known as the medina) and the more modern neighborhoods, one of which is Gueliz.  Old meets new as you explore every corner of this maze for the senses.  Rent a bike to take in the towering city walls and gates ...

READ MORE >

Miami Hotspots: Dining Around Town

July 26th, 2013

 

Miami boasts a delicious melding of flavors and culinary influences from around the world.  Whether you are in the mood for fresh seafood, fun bar bites or fusion cuisine, the city is ready to serve up a tantalizing treat for your taste buds!  While in town for Swim Week, Paula and the ViX team did some legwork and found three restaurants—each became instant favorites for fine dining in Miami:

 

Sushi Samba

As sushi is a favorite of Paula’s, no visit to Miami is complete without a stop at Sushi Samba on the Lincoln strip!  Lively and full of ...

READ MORE >