Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

The ViX Factory: A Tour

May 24th, 2013

Behind every great brand is great design.  Part of that process includes execution, craftsmanship and attention to detail.  When Paula decided to start her own line of swim and resort wear, she knew from the beginning that her focus would be on quality fit and construction.  It was a leasson she learned from her grandmothers and the main contrinbuting factor for why the brand is where it is, today.

The design process starts with creative brainstorming at the ViX atelier in Rio.  There, with a team of talented designers, Paula dreams up collection after collection.  Each season is different because ...

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On Location: La Jolla Shores for WSJ

April 30th, 2013

With the onset of warmer weather, ViX designer Paula Hermanny was recently photographed for a feature with The Wall Street Journal.   Set in the ocean-carved cliffs of La Jolla shores, the shoot centered on Paula’s favorite looks from the Summer 2013 Collection and the ways in which she would style them.

Arriving in the classic striped Malawi dress, the designer set to work, choosing a little cove both equal parts scenic and raw.  In the sand, she laid out the St. Martin Detail bikini, a mesmerizing suit accented with soft, nautical rope and leather tassels; the Sally Chemise dress ...

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Sofia.

March 28th, 2013

 

There’s a girl on the road, coasting down the highway

Music is on her mind and adventure is in her heart

 

When she sees the sign, all wooden and weathered

She stops and peers down—there’s stairs and more stairs

 

 

A bridge, sandy lanes, and cottages that creak hello

Suddenly—shim shimmery—the sea beckons below

 

Ocean cliffs, crowns of palm, come closer with each step

Messy hair in her lashes, windblown, misty and wet

 

 

A defiant toss, a line of sight

As far as her eyes can see…

 

Umbrella spokes, a spacious bench, both open invitations

Even ...

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Style Icon: Kate Moss

March 13th, 2013

 

Kate Moss is known as one of the most iconic of supermodels.  Her quiet confidence and chameleon-like adaptability is recognized, sought-after and admired by many.  Perhaps even more striking is Kate’s personal sense of unabashed style.  From portraying the “waifish anti-supermodel” in the 90’s to one of the world’s sexiest models at the turn of the century and later, inadvertently coining “boho-chic” with Sienna Miller, Kate is the poster child of reinvention.

Her sartorial flair has earned accolades in magazines such as Vanity Fair, Vogue, W and even an award from the Council of Fashion Designers of ...

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5 New Things To Try For Spring

March 11th, 2013

 

We are a few months into the New Year and now would be an opportune time to check in with yourself and see how you’re doing.  Resolutions aside, is there anything else flitting across your radar?  The coming of spring often sparks the inspiration to make a change, transform or try something new.  Nothing is more energizing then a fresh beginning and for many, a change in season brings on that special kind of daring.

 

If you need a jumpstart, ViX designer Paula Hermanny has a list of five things for you to try this spring—all of which ...

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