Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Charity + Style Expert: Andrea Rodgers

March 8th, 2013

One quintessential aspect of the ViX woman is her propensity to give back and inspire others to do the same.  A passion for charitable causes may best be channeled into fundraising, volunteering or servicing the community.  Others may find that they have the gusto and charisma to make a difference through grander means:

Imagine playing powder puff football in 20°C weather.  Not many women would be able to handle that but Andrea Rodgers can—especially if it benefits a charity like the one she co-founded, “Blondes vs. Brunettes for the Alzheimer’s Association”—which to date has raised $2 ...

READ MORE >

Paula’s Reading List

March 6th, 2013

Paula’s selection of easy reading for those afternoons in the sun…

 

 

To pour over the conquest of beauty:

Kate Moss: The Making of an Icon

By Christian Salmon

 

 

To cultivate an appreciation for the multi-faceted muse:

Vogue Women

By Georgina Howel

 

 

To come back to center and possess a moment of stillness:

Meditations from the Mat: Daily Reflections on the Path of Yoga

By Rolf Gates and Katrina Kenison

 

 

To nourish, sustain and invigorate:

Superfood Kitchen: Cooking with Nature’s Most Amazing Foods

By Julie Morris

 

 

To inspire and be grateful for the blessings we have:

Desert Flower: The ...

READ MORE >

Summer 2013 Behind the Collection: Cayman

February 27th, 2013

“Blue is the color of the season!” ViX designer Paula Hermanny exclaims, “it’s such a classic color—casual but elegant at the same time.”

Hence, as one of Paula’s quintessential favorites, blue is an anchor color of the new Summer 2013 Collection.  Blue has diversity and easily spans the range from violet undertones to the deepest of indigos, as captured best by the Cayman.

“The Cayman combines two of my favorite things—stripes and the color blue.  It’s like the ripples in the sea from ocean waves,” Paula says.

Additionally, the Cayman Detail bikini introduces gold detail ...

READ MORE >

NYFW Trend Sighting

February 22nd, 2013

On a recent trip to New York, ViX designer Paula Hermanny was happy to notice that one of her winter must-haves was parading down several runways during New York Fashion Week:  the (faux) fur vest!

“It’s so warm and just a fun piece to have,” Paula says, “You can throw it over something simple and it automatically brings your outfit a step up!”

Indeed, as the last weeks of winter come and go, the thought of wrapping up in cozy fluff makes waiting for spring more bearable.  Whether in the form of a simple collar or a dazzling cape ...

READ MORE >

Ahoy, Summer 2013 Collection Ahead!

February 15th, 2013

 

There’s a certain kind of warmth to the air, sun-kissed and alluring

Buoyant sailboats glide across the ocean blue, the light shimmering in their wake

Brightness abounds, rustling in the tropics: teasing, free and rich with new details

Leather tassels, horn accents, nautical rope and a play on patterns

Ever present gold hardware, contrasting colors and mesmerizing prints

Moments of true teal, crisp white and splendid yellow

 

A voyage to the Caribbean and an escape to halcyon days…

ViX Summer 2013

 

READ MORE >