Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Colors of Spring

February 8th, 2013

Winter is almost over and when Mother Nature’s palette goes from dreary to vibrant, it’s time to welcome the warm weather ahead.  With the Summer 2013 Collection debuting later this month, ViX designer Paula Hermanny is deeply obsessed with color, color, color!   As if the seasons couldn’t change fast enough, she shares with us the spectrum of pigments that have been occupying her thoughts--and by doing so, gets us ready to SPRING for color!


Sparks of Citrus

Nothing reflects spring and summer like the brightness of these colors!  Great against olive skin tones and natural tans, these ...


Paula’s Pick: the Pashmina

January 18th, 2013

Inside ViX Designer Paula Hermanny’s closet, scarves and pashminas are as ubiquitous as purses and shoes.  Besides inheriting a love of textiles from her grandmothers, Paula is also able to see the potential in a single square of wool.

“They’re an easy way to bring color to a basic outfit,” she explains.  Praising the versatility of the pashmina, Paula goes on to mention how convenient they are for travel.  They provide warmth in lieu of a scratchy airline blanket, can be worn during any season and can often be worn with any outfit.

True to her taste, Paula ...


Like Mother, Like Daughter

January 9th, 2013

“Mom, can you make ViX clothes for me?”

That was the special request that started it all.  ViX designer Paula Hermanny’s daughter, Sofia, wanted to look just like her mother. 

“Every suit I have, Sofia wants it,” Paula says, “She always wants the same one.”

In 2007, Sofia got her wish.  Paula launched Bambino so that her daughter and other little girls would have something to wear to the beach.   Echoing the ViX signature style, the children’s swimwear line offers bikinis and one-pieces with the same quality and stylishness.  This season, Bambino has now evolved into ViX Girls ...


2013 Resolutions - The ViX Version

January 3rd, 2013

It is 2013 and the New Year brings with it the opportunity to start fresh and anew, wipe the slate clean and set new goals.  To actually reach those goals, we share the following tips:  make them attainable; start with small steps; use a positive spin as opposed to a negative one—for example, instead of having the resolution “this year, I will not eat sweets,” try instead, “I will eat healthier this year.”  Break that down further into something like, “Each day, I will include vegetables in at least two of my meals.”  This keeps things simple, realistic and ...


From Paula - Happy New Year!

December 31st, 2012