Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Paula's Holiday Gift Guide

November 28th, 2012

It’s officially holiday season and the perfect time to get in the spirit of gift giving.  For ViX Designer Paula Hermanny, hunting around for that special present can be a rewarding experience.  Making a loved-one feel special, reminding a pal of their treasured friendship, or reciprocating the goodwill of a gracious host, can all be done with a simple thanks, accompanied by a meaningful token.

In the whirlwind of holiday novelties and stocking stuffers, find something that matches up to the recipient’s hobbies and interests.  Look for products with details that stand out, made from materials that are ...


Loose in Leblon: Dias Ferreira

November 26th, 2012

Dias Ferreira in Leblon is a charming little street that is chock full of restaurants, shops and bookstores.  A bonified Carioca hideout, this little haven is also a must stop for ViX designer Paula Hermanny every time she visits Rio de Janeiro.  Below, are the best places to visit (and to assume the identity of a Carioca, yourself)!



Poeira means “dust” in Portuguese, but this home goods store is anything but dusty. Bursting with colorful patterns, contemporary furniture and home décor, this is the perfect place to find that new, special accent that will make any living space ...


Stripes: Reading Between the Lines

November 23rd, 2012


Fashion can be very telling of a person’s sense of style and donning stripes is no exception.  Stripes have long stood the test of time.  They have become synonymous with the yachting high life, and reminiscent of fashion icons such as Coco Chanel and Audrey Hepburn. ViX designer Paula Hermanny has always had a love affair with stripes.  She considers the pattern a classic look and her penchant for this timeless aesthetic was passed down from her elegant grandmother, Joana.

As a staple in Paula’s personal wardrobe, stripes have also become a mainstay of the ViX signature style ...


Tips from a New Yorker: Maureen Kelly of Tarte Cosmetics

November 21st, 2012


As one of Paula Hermanny’s favorite places to visit, New York is often in her thoughts, especially as the city attempts to recover from the devastation caused by Hurricane Sandy.  It was only recently that Paula and her daughter, Sofia, had taken a mother-daughter trip to the Big Apple for Sofia’s birthday. 


Since it was Sofia’s first time to NYC, the need for insider tips from a real city expert was in order.  Thankfully, ViX had gathered some insight from New Yorker and Tarte Cosmetics Founder, Maureen Kelly.  Maureen graciously offered her own city guide cheat sheet ...


Rio de Janeiro – Cidade Maravilhosa

November 14th, 2012

Rio de Janeiro, also known as Cidade Maravilhosa—“Marvelous City” has been more of a top vacation destination as Brasil continues to forge ahead with its growing economy.  As the country celebrates the arrival of summer, Vogue Brasil has chosen to feature the Carioca’s (Rio-born) coastal playground, citing even more reasons to love the city.  And, since Rio de Janeiro serves as the Brasil headquarters for ViX, designer Paula Hermanny chimes in with helpful tips about her home away from home.



The Carioca – Rio Style Guide

With the success of “The Parisian,” a book on Parisian street style, “The ...