Category: Latest From ViX

estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

The Contemporary ViX Woman

October 26th, 2012

 

Bold.  Avant-garde.  Lively.

 

The contemporary ViX woman represents another facet of designer Paula Hermanny’s style.  This woman is colorful and high-spirited, infusing the brand with a bohemian essence.  She treasures the detail that makes her stand out and she is ever on the hunt for pieces with a story.  In her wanderlust she ventures to exotic destinations and basks in the joy that comes with discovering the forgotten.

The artisanal touches that inspire this woman punctuate each collection of ViX Paula Hermanny.  Hand-finished embroidery, dream-inducing colorways and flowing silhouettes make for a lifestyle brand not to be forgotten.

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The Classic ViX Woman

October 24th, 2012

 

Sophisticated. Timeless.  Elegant. 


The classic ViX woman is adept at purposeful living and takes delight in all things beautiful. She has a deep appreciation for the provenance behind luxury and seeks out the enlightenment that comes with travel. She is cultured and a true lady of refinement. 

Paula Hermanny embodies this woman in her own style and it has become the signature aesthetic of the brand. Classic color palettes, clean lines and fine details are the mainstays that define the ViX lifestyle as one
that endures.

 

 

 

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Fitness: Hiking in San Diego

August 27th, 2012

ViX designer Paula Hermanny loves to stay active, especially when she can spend some time in the great outdoors. While we frequently catch her in the ocean channeling her inner mermaid, Paula also loves a good hike surrounded by the beauty of nature. Pictured below is Paula is on a hike with her daughter, Sofia.
Paula & Sofia Hermanny ViX designer for resort wear

Hiking is a wonderful way to vary fitness routines. It is a creative approach to both work out and get out! Explore the city you live in, you’ll be surprised at what is right outside your door. Below, we share some of our top ...

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ViX Presents Cruise 2013 at Swim Collective

August 13th, 2012

Inside the gorgeous Hyatt Regency Huntington Beach and against a balmy, ocean backdrop, sprawls the Swim Collective trade show. Swim Collective is a highly curated exhibition of boutique swim, surf and resort wear brands. In the past, Executive Show Director, Shannon Leggett, has described Swim Collective as evolving into “the west coast version of the Miami Swim Show.”

As an important venue to present latest collections to buyers and media, ViX was onsite to bring Paula Hermanny’s 2013 African-inspired line to Southern California. Scroll below for a look into the show:

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Swim Week Standouts: Tunisia

August 10th, 2012

Swim Week Standout Tunisia snake print bikini

The last Swim Week Standout introduced the richly embroidered Senegal bandeau. This post, we feature the Tunisia. The Tunisia is an updated snake print in vibrant red, making for a perfectly bold, resort look. This print is also offered in a new silhouette for ViX, called the “Loop” bikini top, which features convertible straps that cross at the back or sit just as comfortably as traditional bra straps.

A favorite print of ViX designer Paula Hermanny’s, the Tunisia was also chosen to be showcased during an event hosted by Lori Riviere of Shortcuts to Fabulous and Kelly Saks of ...

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