estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Fishing for Inspiration

October 31st, 2012

 

“I can’t wait to jump in the ocean!” ViX designer Paula Hermanny is frequently heard exclaiming, especially after a long plane ride to a seaside location of her choosing.

From an island hometown in a country renowned for its beach culture, ViX designer Paula Hermanny has had a lifelong affinity for the ocean and it is not hard to imagine why.  She gravitates towards the sea and her travels usually default to places with beautiful beaches, especially for photoshoots.  Her love for the ocean goes so deep that Paula surrounds herself with aquatic reminders every day: from beach runs ...

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Waste Not: Littered with Art

October 29th, 2012

With a love for art and true inventiveness, ViX designer Paula Hermanny has admired the work of fellow Brasilian, Vik Muniz for quite some time.  Interestingly enough, Vik Muniz is best known for reproducing famous works of art using the very non-traditional medium of—trash! 

Not one to refuse the potentials of refuse, Vik Muniz has worked with everything from chocolate syrup to paper confetti and even junkyard debris, transforming these materials into multi-dimensional designs that have made appearances in museums and galleries around the world.

Perhaps he is best recognized for his work showcased by the 2010 documentary, Waste ...

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The Contemporary ViX Woman

October 26th, 2012

 

Bold.  Avant-garde.  Lively.

 

The contemporary ViX woman represents another facet of designer Paula Hermanny’s style.  This woman is colorful and high-spirited, infusing the brand with a bohemian essence.  She treasures the detail that makes her stand out and she is ever on the hunt for pieces with a story.  In her wanderlust she ventures to exotic destinations and basks in the joy that comes with discovering the forgotten.

The artisanal touches that inspire this woman punctuate each collection of ViX Paula Hermanny.  Hand-finished embroidery, dream-inducing colorways and flowing silhouettes make for a lifestyle brand not to be forgotten.

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The Classic ViX Woman

October 24th, 2012

 

Sophisticated. Timeless.  Elegant. 


The classic ViX woman is adept at purposeful living and takes delight in all things beautiful. She has a deep appreciation for the provenance behind luxury and seeks out the enlightenment that comes with travel. She is cultured and a true lady of refinement. 

Paula Hermanny embodies this woman in her own style and it has become the signature aesthetic of the brand. Classic color palettes, clean lines and fine details are the mainstays that define the ViX lifestyle as one
that endures.

 

 

 

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How a Designer Starts Her Day

October 23rd, 2012

For designer Paula Hermanny, early morning inspiration is essential to each day of the week. When visiting Rio de Janeiro especially, she takes advantage of the beautiful natural scenery and begins each day with a beach run in Ipanema.  Below, Paula shares more about her morning routine and how fitness and meditation are important to her creative process.

ViX:  How do you find the motivation to keep with a morning exercise?

Paula:  I really like to start my day early and look forward to the sense of accomplishment I will have after working out.  I jog along the beach in ...

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