estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Brasilian Pop – Djavan

August 20th, 2012

Djavan Caetano Viana, also known as Djavan, is a well-known singer and songwriter whose musical abilities span the wide spectrum of Brasilian sounds. With over 30 years immersed in the music of South America, Djavan has covered and composed everything from Popular Brasileira (Brasilian pop) to jazz to samba and Latin dance.

A global sensation, he won “Best Composer” from the Association of Art Critics from São Paulo for two consecutive years in 1981 and again, in 1982. After having caught the attention of American musical producer, Ronnie Foster, in that same year, the singer’s talent prompted Foster to ...

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Destino Brasil: Feira Hippie of Ipanema

August 17th, 2012

Every Sunday in Ipanema, there is a certain local market that lures even Cariocas away from the beach: Feira Hippie or Hippie’s Fair. An arts-and-crafts mainstay since 1968, Feira Hippie can be found in a big town square called Praça General Osório. It gained further recognition after a visit from fashion designer Giorgio Armani, who picked up a pair of handmade leather sandals from Eron, a well-known craftsman who is now retired.

The original market started off as a smaller venue showcasing local art, paintings and sculptures, but it has since blossomed into a maze of vendors offering every ...

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Destino Brasil: A Look into the Details

August 15th, 2012

Tucked away in Brasil is a little workshop responsible for all trims production. The 24K gold plated detail is a trademark of the brand’s signature style. These pieces are custom made especially for ViX and include all the gold hardware that adorn the suits: ViX engraved end beads, gold bandeau bars, logo tubes, seasonal accents and even the ViX logo charms.

Each piece is handled with care, polished and then sent off to the ViX bikini factory to become that unexpected detail that makes each ViX suit so special!

ViX Trims Production

ViX Gold End Beads

ViX Gold Bars

ViX Gold Logo Tubes

ViX 24K Gold Plated Hardware

ViX Accent Bead Molds

ViX Logo

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ViX Presents Cruise 2013 at Swim Collective

August 13th, 2012

Inside the gorgeous Hyatt Regency Huntington Beach and against a balmy, ocean backdrop, sprawls the Swim Collective trade show. Swim Collective is a highly curated exhibition of boutique swim, surf and resort wear brands. In the past, Executive Show Director, Shannon Leggett, has described Swim Collective as evolving into “the west coast version of the Miami Swim Show.”

As an important venue to present latest collections to buyers and media, ViX was onsite to bring Paula Hermanny’s 2013 African-inspired line to Southern California. Scroll below for a look into the show:

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Swim Week Standouts: Tunisia

August 10th, 2012

Swim Week Standout Tunisia snake print bikini

The last Swim Week Standout introduced the richly embroidered Senegal bandeau. This post, we feature the Tunisia. The Tunisia is an updated snake print in vibrant red, making for a perfectly bold, resort look. This print is also offered in a new silhouette for ViX, called the “Loop” bikini top, which features convertible straps that cross at the back or sit just as comfortably as traditional bra straps.

A favorite print of ViX designer Paula Hermanny’s, the Tunisia was also chosen to be showcased during an event hosted by Lori Riviere of Shortcuts to Fabulous and Kelly Saks of ...

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