V i X was founded by designer Paula Hermanny who grew up in Brazil and now lives in La Jolla, California.
Paula credits her grandmothers with planting the seeds of style and design throughout her childhood. Her grandmother Izaura was a seamstress and Joana a world-traveling beauty queen with impeccable taste. These two eminent influences shaped Paula into one of the most consistently innovative and creative designers in the luxury swimwear industry.
“As a young girl, I looked up to my grandmother, Joana. She was always beautiful, classic and perfect, from her Chanel flats to her Burberry raincoat.” Paula learned the fundamentals of design, craft of sewing and embroidery from her maternal grandmother Izaura, who led her around the markets of Rio in search of the perfect fabrics and complementary accessories.
When Paula was 21, she moved from Brazil to California to attend college. While in the US, she discovered that the choices in swimwear were very limited and the cuts were unflattering. Unable to find a swimsuit she liked, she decided to design her own.
From humble beginnings of selling her creations to friends out of a suitcase, Paula has built an international lifestyle brand that blends the bold sexiness of Brazil with the coastal allure of California. Her frequent travels to global destinations keep her sense of style sharp, her eye for detail focused and constantly inspired.