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about vix

About ViX

 

Designed for women who appreciate beauty, quality and attention to detail, ViX combines the bold sexiness of Brasil with the coastal allure of California. Vibrant colors along with unexpected details, collide with charming prints and solids to create swim, resortwear and accessories that celebrate the sensuality of a woman’s body.

The brand first came into existence in 1998 with the mere ambition of exposing the American market to a piece of the Brasilian beach culture. Over the years ViX has mastered the art of tastefully combining exquisite prints and colors with jewelry-like 24k gold plated details and unimagined executions with leather materials. Not only was the styling unparalleled, but a focus on exceptional fit became a distinguishing factor for the swimwear brand. Today ViX Paula Hermanny offers a complete line of resort wear essentials.

V i X PAULA HERMANNY has grown to a global brand with over 300 employees, a state of the art manufacturing facility in Brasil and over 8 brick and mortar stores. ViX is sold through thousands of specialty stores and luxury department stores in 28 countries.

 

SOFIA BRAND PROFILE >

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