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Summer Read: The French Beauty Solution

Summer Read: The French Beauty Solution

Looking for the perfect poolside read?

Paula recently picked up a copy of The French Beauty Solution at the Vogue Brasil breakfast hosted by Caudalie.


Author Mathilde Thomas, founder of Caudalie, shares wisdom on how French women maintain their beauty as they age while enjoying wine, cheese and other French staples. Mathilde and her husband co-founded the all-natural skincare line, taking inspiration in the power of grapes from her parents’ Bordeaux vineyard.The French Beauty Solution highlights the simple, time-tested beauty secrets that Mathilde learned growing up in France. The information is so obvious and easy to follow to French women, that it is not being published in France at all!

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Mathilde now lives in New York City, she came to the US to expand Caudalie. After interviewing thousands of Amercican women about what they look for in skincare, she was struck by how different the French and American approaches to beauty are. American women are all about the quick fix—even if it hurts, is wildly expensive, or is damaging in the long term. The French, by contrast, approach beauty as an essential and pleasurable part of the day that makes you look and feel good. The book covers skin types, diet, ingredients, and all kinds of beauty tips.

Mathilde’s story is not unlike Paula’s. Paula is a pioneer in luxury Brazilian resortwear and revolutionized the swimwear market when she brought ViX to the USA in the ‘90s. The ViX brand has always celebrated a woman’s natural beauty and femininity – as does Caudalie.

Below are some of our favorite Caudalie products.

1. La Crème Riche, 2. Beauty Elixir, 3. Vinoperfect Radiance Serum