Shopping Bag


Bikini Shopping, Because You Just Can’t Have One

Are you an aquaholic? If so, then you know better than anyone that a girl must own more than one bikini for the summer season. It’s also a must that you need to have the latest styles every year. ViX strives to give you the best online bikini shopping experience year after year. We bring you the hottest and latest n... Read More

Cover Ups for Swimwear

Solid Ice Kira Lace Caftan Hey ladies, get them while they’re hot and before it’s too hot! Now is the time to get yourself a cover up to wear over your swimwear. They function as the perfect piece to wear on the walk to and from the beach, a midday walk on the boardwalk, or even to that summer backyard pool party w... Read More

Life Is Better in Designer Flip Flops

There is no accessory that is more important to complement a swimsuit or summer outfit than a pair of designer flip flops. They are a must have in a women’s closet and simply a go-to in the spring, summer, and early fall seasons. Get ready to hit the beach or the town in a pair of ViX designer flip flops, where styl... Read More

Bikini Sale Galore!

Who doesn’t love a sale? Better yet, who doesn’t love a bikini sale just in time for the peak summer and travel seasons? As this favorite time for many approaches, swimwear sections pop-up in the front of stores everywhere and on the front of their online stores, but none are equivalent to ViX. Swimwear and swimwear... Read More

The Valentine's Day Edit

The deep red hues of our new Spring 2017 Collection have arrived just in time for the season of love! Find your perfect Valentine's Day look with a few of our favorite new styles and accessories. 1. Solid Red Bia Tube Bikini 2. Kali Michele Tunic 3. Solid Red Drop One Piece 1. Thai Gisele Caftan  2. Solid Red Flo... Read More

Fresh Whites: A Brazilian New Year's Eve

Whether attending the world renowned New Year's celebration at Copacabana Beach or among friends and family, Brazilian citizens across the country can be found wearing white outfits to ring in the New Year on December 31st.  The Brazilian tradition of wearing white clothes on New Year's Eve acts as a symbol of renew... Read More

The Holiday Edit

The holiday season is just around the corner and that means holiday festivites with friends, family, and co-workers. We have put together a few of our favorite looks that will satisfy every occasion this holiday season. 1. Burgundy Diana Midi Dress 2. Brass Cusp Earrings  3. Black Suede Icon Crossbody Bag 1. Antiq... Read More

Holiday Gift Guide

 From accessories to home ware, holiday shopping just got easier with our list of gifts tailored to each person in your life this season.    For the fashion-forward girl, the  ViX Indo Bag pairs perfectly with a Black Cashmere Silk Scarf. Throw in the Brass Sahara Necklace and Brass Ponte Cuff for an elegant additio... Read More

The ViX Guide to Fall Travel

The Post Ranch Inn in Big Sur, California is a stunning fall getaway destination located on cliffs overlooking the Pacific Ocean and surrounded by redwood trees. This scenic resort and spa offers a number of relaxing amenities. Take your Burgundy Thai Halter and Burgundy Basic Bottoms for a dip in the Inn's infinity... Read More

Resort 2017: Lush Paradise

The ViX Paula Hermanny Resort 2017 embodies the lush paradise and rich colors of Southeast Asia. Warm hues, eclectic prints and Asian-inspired textures take center stage for each carefully crafted piece. Artisan brass and brushed gold accents adorn the collection for the perfect amount of detail on every style. Swim... Read More

What To Wear: Memorial Day Edit

Memorial Day is the perfect occasion to wear all your new summer clothes and bikinis that are awaiting their turn to shine. The long weekend is the unofficial start of summer, and everyone heads for the beach. We have put together three looks to help you plan your Memorial Weekend outfits.     Although we don't fol... Read More

SOFIA Spring Summer '16 – African Heat

White sands and strong sea breezes are calling for you and your new ‘kini! A trip to a collection of scattered islands off the Eastern Coast of Africa motivated this brilliantly colorful line of swimwear. Tribal-inspired beading along with new prints and textures come together for a fun and fresh new look by SOFIA. ... Read More

Spring Summer '16 - Luxe Boho

The 70’s are back! ViX Paula Hermanny’s Spring Summer ‘16 collection renews 1970’s beach and fashion culture through it’s classic prints, unexpectedly bold colors and jewelry-detailing. The vintage patterns and modern styled fit, leaves you with the perfect combination for your next bikini! ViX is excited that these... Read More

The Perfect Spring Break Bikini

Stand out from the crowd, no matter where you are going this Spring Break. SOFIA by ViX has the perfect Spring Break Bikini.   Mexico’s party hot-spot can’t be done without the perfect bikini. Play, relax, and dance on the beaches of this spring break destination in this vibrant SOFIA Sunrise Strings Bikini.   Cru... Read More

Swim Week '15 - SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the new Th... Read More

Summer Read: The French Beauty Solution

Looking for the perfect poolside read? Paula recently picked up a copy of The French Beauty Solution at the Vogue Brasil breakfast hosted by Caudalie. Author Mathilde Thomas, founder of Caudalie, shares wisdom on how French women maintain their beauty as they age while enjoying wine, cheese and other French staples... Read More

Colorescience – Meet our new neighbor

We recently had the pleasure of meeting the amazing team at Colorescience®, another great San Diego company that believes in healthy beauty just like us. Josie Juncal, CCO, visited our executive team recently, sharing great information about suncare and bringing us lots of goodies including their Award-winning Sunfo... Read More


  For Paula, one of the best ways to welcome spring is to invest in a few key pieces that will give her wardrobe an update and transition her through summer. Here are 5 easy pieces that Paula will be wearing this season. Match-all Leather Sandals, Lark Sandal by Beek Vintage Inspired Sunglasses, Typewriter Editio... Read More

Anatomy of a ViX Look

  While on vacation, it’s easy to relax and let go. In fact, we condone it! Take designer Paula Hermanny, for example. Do you know the first thing she does when she reaches her beach-side destination? She jumps in the ocean! Passionate abandon aside, there’s a certain sense of style and living that should accompany... Read More

It's All in the Details

ViX designer Paula Hermanny knows that it is the small things that matter.  A bit of extra care or even a minute detail can lend itself as a singular defining element.  After all, that may be all it takes for something to go from ordinary to unforgettable. “Everything is in the details.  Details set you apart from ... Read More

Paula’s Pick: the Pashmina

Inside ViX Designer Paula Hermanny’s closet, scarves and pashminas are as ubiquitous as purses and shoes.  Besides inheriting a love of textiles from her grandmothers, Paula is also able to see the potential in a single square of wool. “They’re an easy way to bring color to a basic outfit,” she explains.  Praising ... Read More