Shopping Bag

Holiday

4th of July Swimsuits, The New Fireworks

Natasha Oakley of Bikini A Day in the Burgundy Bohemian Bikini Calling everyone to get prepared for the major holiday of the summer! Adult beverages, pools, and cookouts take place under the sun and fireworks light up the night sky, yes we are talking about the 4th of July! Friends and family come together to creat... Read More

The Valentine's Day Edit

The deep red hues of our new Spring 2017 Collection have arrived just in time for the season of love! Find your perfect Valentine's Day look with a few of our favorite new styles and accessories. 1. Solid Red Bia Tube Bikini 2. Kali Michele Tunic 3. Solid Red Drop One Piece 1. Thai Gisele Caftan  2. Solid Red Flo... Read More

Fresh Whites: A Brazilian New Year's Eve

Whether attending the world renowned New Year's celebration at Copacabana Beach or among friends and family, Brazilian citizens across the country can be found wearing white outfits to ring in the New Year on December 31st.  The Brazilian tradition of wearing white clothes on New Year's Eve acts as a symbol of renew... Read More

The Holiday Edit

The holiday season is just around the corner and that means holiday festivites with friends, family, and co-workers. We have put together a few of our favorite looks that will satisfy every occasion this holiday season. 1. Burgundy Diana Midi Dress 2. Brass Cusp Earrings  3. Black Suede Icon Crossbody Bag 1. Antiq... Read More

Holiday Gift Guide

 From accessories to home ware, holiday shopping just got easier with our list of gifts tailored to each person in your life this season.    For the fashion-forward girl, the  ViX Indo Bag pairs perfectly with a Black Cashmere Silk Scarf. Throw in the Brass Sahara Necklace and Brass Ponte Cuff for an elegant additio... Read More

What To Wear: Memorial Day Edit

Memorial Day is the perfect occasion to wear all your new summer clothes and bikinis that are awaiting their turn to shine. The long weekend is the unofficial start of summer, and everyone heads for the beach. We have put together three looks to help you plan your Memorial Weekend outfits.     Although we don't fol... Read More

Spring Summer '16 - Luxe Boho

The 70’s are back! ViX Paula Hermanny’s Spring Summer ‘16 collection renews 1970’s beach and fashion culture through it’s classic prints, unexpectedly bold colors and jewelry-detailing. The vintage patterns and modern styled fit, leaves you with the perfect combination for your next bikini! ViX is excited that these... Read More

The Perfect Spring Break Bikini

Stand out from the crowd, no matter where you are going this Spring Break. SOFIA by ViX has the perfect Spring Break Bikini.   Mexico’s party hot-spot can’t be done without the perfect bikini. Play, relax, and dance on the beaches of this spring break destination in this vibrant SOFIA Sunrise Strings Bikini.   Cru... Read More

Swim Week '15 - SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the new Th... Read More

2014 Resolutions: Sweet Simplicity

It's a new year and a new beginning! Why not set yourself up for success with our five simple resolutions. The key to an amazing year (and beyond) is to focus on the intuitive:   1. Spend time with yourself. That could mean a daily yoga session (like it does for designer Paula Hermanny) or a once-a-week solo lu... Read More