Shopping Bag


Vix Recap: Sao Paolo Fashion Week

      Inspired by the vibrant and unique colors of the tropics, ViX Paula Hermanny  combined bold color schemes and lively prints for Sao Paolo Fashion Week to make the perfect runway show for the jet-setting woman in search of the beach. In this collection, we have showcased textured fabrics, unique necklines a... Read More

What does Resort Attire mean? What is it?

Resort Attire is what we all wear on a night out to dinner and for drinks in the resort. When the sun goes down and the swimwear comes off, it’s time to shine under the moonlight. Men will wear their dress shorts, collared shirts, and boat shoes, while women have a world of endless possibilities to choose from. From... Read More

Beach Attire: The Ocean is Calling and You Must go Prepared

Solid Off White Rubi Top and Skirt How does a woman become prepared for a trip to the shore? Simple, by having the most stylish beach attire that people will stop and say, “Where did you get that?” That’s where we come into play. Every time we at ViX create a new piece of beach attire whether it be a bikini, a one ... Read More

Cover Ups for Swimwear

Solid Ice Kira Lace Caftan Hey ladies, get them while they’re hot and before it’s too hot! Now is the time to get yourself a cover up to wear over your swimwear. They function as the perfect piece to wear on the walk to and from the beach, a midday walk on the boardwalk, or even to that summer backyard pool party w... Read More

The Valentine's Day Edit

The deep red hues of our new Spring 2017 Collection have arrived just in time for the season of love! Find your perfect Valentine's Day look with a few of our favorite new styles and accessories. 1. Solid Red Bia Tube Bikini 2. Kali Michele Tunic 3. Solid Red Drop One Piece 1. Thai Gisele Caftan  2. Solid Red Flo... Read More

Fresh Whites: A Brazilian New Year's Eve

Whether attending the world renowned New Year's celebration at Copacabana Beach or among friends and family, Brazilian citizens across the country can be found wearing white outfits to ring in the New Year on December 31st.  The Brazilian tradition of wearing white clothes on New Year's Eve acts as a symbol of renew... Read More

The Holiday Edit

The holiday season is just around the corner and that means holiday festivites with friends, family, and co-workers. We have put together a few of our favorite looks that will satisfy every occasion this holiday season. 1. Burgundy Diana Midi Dress 2. Brass Cusp Earrings  3. Black Suede Icon Crossbody Bag 1. Antiq... Read More

The ViX Guide to Fall Travel

The Post Ranch Inn in Big Sur, California is a stunning fall getaway destination located on cliffs overlooking the Pacific Ocean and surrounded by redwood trees. This scenic resort and spa offers a number of relaxing amenities. Take your Burgundy Thai Halter and Burgundy Basic Bottoms for a dip in the Inn's infinity... Read More

Resort 2017: Lush Paradise

The ViX Paula Hermanny Resort 2017 embodies the lush paradise and rich colors of Southeast Asia. Warm hues, eclectic prints and Asian-inspired textures take center stage for each carefully crafted piece. Artisan brass and brushed gold accents adorn the collection for the perfect amount of detail on every style. Swim... Read More

The Honeymoon Edit

Now that you’ve tied the knot it’s time to head out on your honeymoon and trade your white gown for a white swim suit.  We’ve put together a list of our favorite honeymoon-worthy pieces to help you effortlessly move from the altar to the beach.   For lying out at the pool, our White Helen Top and White Basic Bottom... Read More

What To Wear: Memorial Day Edit

Memorial Day is the perfect occasion to wear all your new summer clothes and bikinis that are awaiting their turn to shine. The long weekend is the unofficial start of summer, and everyone heads for the beach. We have put together three looks to help you plan your Memorial Weekend outfits.     Although we don't fol... Read More

SOFIA Spring Summer '16 – African Heat

White sands and strong sea breezes are calling for you and your new ‘kini! A trip to a collection of scattered islands off the Eastern Coast of Africa motivated this brilliantly colorful line of swimwear. Tribal-inspired beading along with new prints and textures come together for a fun and fresh new look by SOFIA. ... Read More

Spring Summer '16 - Luxe Boho

The 70’s are back! ViX Paula Hermanny’s Spring Summer ‘16 collection renews 1970’s beach and fashion culture through it’s classic prints, unexpectedly bold colors and jewelry-detailing. The vintage patterns and modern styled fit, leaves you with the perfect combination for your next bikini! ViX is excited that these... Read More

The Perfect Spring Break Bikini

Stand out from the crowd, no matter where you are going this Spring Break. SOFIA by ViX has the perfect Spring Break Bikini.   Mexico’s party hot-spot can’t be done without the perfect bikini. Play, relax, and dance on the beaches of this spring break destination in this vibrant SOFIA Sunrise Strings Bikini.   Cru... Read More

Swim Week '15 - SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the new Th... Read More

Anatomy of a ViX Look

  While on vacation, it’s easy to relax and let go. In fact, we condone it! Take designer Paula Hermanny, for example. Do you know the first thing she does when she reaches her beach-side destination? She jumps in the ocean! Passionate abandon aside, there’s a certain sense of style and living that should accompany... Read More

It's All in the Details

ViX designer Paula Hermanny knows that it is the small things that matter.  A bit of extra care or even a minute detail can lend itself as a singular defining element.  After all, that may be all it takes for something to go from ordinary to unforgettable. “Everything is in the details.  Details set you apart from ... Read More

Cruise 2013 Behind the Collection: Cape Navy

“I LOVE this print—it’s so fun! One of my favorites for sure!” ViX designer Paula Hermanny is raving about the Cape Navy, of course.  The daring animal print-on-print motif is a standout from the Cruise 2013 Collection.  African-inspired, the Cape Navy pays tribute to the exciting, urban edge of Cape Town, South Af... Read More

Swim Week Style

The sultry city of Miami has no shortage of style. While MBFW Swim showcased the latest swimwear designs on the runway, local fashionistas flaunted the trends of the fabulous host city. Our favorite? Peekaboo cut-outs and silhouettes with unexpected slits—they remind us of our updated ViX one-pieces and resort wear... Read More