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Swimwear

Top Bikini Styles for You

Our online store has many types of bikinis to offer you. We have our signature Bia Tube Bikini, Triangle Bikinis, Bandeau Bikinis, Ripple Bikinis, Halter Top Bikinis, T Back Bikinis, T Shirt Bikinis, and Monokinis. You name it and we have it, but what sets us apart from other brands is the bikini styles and designs ... Read More

Types of Bikinis

Here we give you insight into seven of the most popular types of bikinis for women. Before we expand on the different types, here is a rundown of the styles of bikinis we are referring Bia Tube Bikini Triangle Bikini Bandeau Bikini Ripple Bikini Halter Top Bikini T Back Bikini Monokini   Bia Tube Bikini   Victoria... Read More

The Ultimate Guide to Popular Swimwear

You can search all over the internet for popular swimwear and you will find lists of large stores that sell swimwear, but they don’t only specialize in this category. Swimwear is our lifeline, it’s what we do. We believe that we have the world’s most popular swimwear. Hand-crafted with quality and beauty in mind, th... Read More

What does Resort Attire mean? What is it?

Resort Attire is what we all wear on a night out to dinner and for drinks in the resort. When the sun goes down and the swimwear comes off, it’s time to shine under the moonlight. Men will wear their dress shorts, collared shirts, and boat shoes, while women have a world of endless possibilities to choose from. From... Read More

4th of July Swimsuits, The New Fireworks

Natasha Oakley of Bikini A Day in the Burgundy Bohemian Bikini Calling everyone to get prepared for the major holiday of the summer! Adult beverages, pools, and cookouts take place under the sun and fireworks light up the night sky, yes we are talking about the 4th of July! Friends and family come together to creat... Read More

Bikini Shopping, Because You Just Can’t Have One

Are you an aquaholic? If so, then you know better than anyone that a girl must own more than one bikini for the summer season. It’s also a must that you need to have the latest styles every year. ViX strives to give you the best online bikini shopping experience year after year. We bring you the hottest and latest n... Read More

Cover Ups for Swimwear

Solid Ice Kira Lace Caftan Hey ladies, get them while they’re hot and before it’s too hot! Now is the time to get yourself a cover up to wear over your swimwear. They function as the perfect piece to wear on the walk to and from the beach, a midday walk on the boardwalk, or even to that summer backyard pool party w... Read More

One Pieces as Free as The Ocean

Solid Black Twine One Piece Looking to flaunt something just a little bit different than a bikini this year? Then a ViX one piece swimsuit is calling your name! Ranging from sexy monokinis with cut out sides to one pieces with more coverage, we have got it all. There is no better way to show self-expression than wi... Read More

Life Is Better in Designer Flip Flops

There is no accessory that is more important to complement a swimsuit or summer outfit than a pair of designer flip flops. They are a must have in a women’s closet and simply a go-to in the spring, summer, and early fall seasons. Get ready to hit the beach or the town in a pair of ViX designer flip flops, where styl... Read More

Popular Bikinis of 2017

It’s already April and as Labor Day weekend approaches (when all the parties start to officially kick off summer), it is now the perfect time to start looking for that beautiful bikini! Don’t wait before it is too late! Popular Bikinis are hard to come by before they are all bought up, especially here at ViX. Life i... Read More

Bikini Sale Galore!

Who doesn’t love a sale? Better yet, who doesn’t love a bikini sale just in time for the peak summer and travel seasons? As this favorite time for many approaches, swimwear sections pop-up in the front of stores everywhere and on the front of their online stores, but none are equivalent to ViX. Swimwear and swimwear... Read More

Why A Tube Bikini is Right for You

Vacation season is upon us, which means bikini season is approaching fast! That means that you will need the perfect bikini to flaunt while you are seaside with a significant other, family, or friends. To have the best time you have to look your best at all times, and ViX’s Bia Tube Bikinis are your saving grace! V... Read More

The Valentine's Day Edit

The deep red hues of our new Spring 2017 Collection have arrived just in time for the season of love! Find your perfect Valentine's Day look with a few of our favorite new styles and accessories. 1. Solid Red Bia Tube Bikini 2. Kali Michele Tunic 3. Solid Red Drop One Piece 1. Thai Gisele Caftan  2. Solid Red Flo... Read More

Fresh Whites: A Brazilian New Year's Eve

Whether attending the world renowned New Year's celebration at Copacabana Beach or among friends and family, Brazilian citizens across the country can be found wearing white outfits to ring in the New Year on December 31st.  The Brazilian tradition of wearing white clothes on New Year's Eve acts as a symbol of renew... Read More

The Holiday Edit

The holiday season is just around the corner and that means holiday festivites with friends, family, and co-workers. We have put together a few of our favorite looks that will satisfy every occasion this holiday season. 1. Burgundy Diana Midi Dress 2. Brass Cusp Earrings  3. Black Suede Icon Crossbody Bag 1. Antiq... Read More

Holiday Gift Guide

 From accessories to home ware, holiday shopping just got easier with our list of gifts tailored to each person in your life this season.    For the fashion-forward girl, the  ViX Indo Bag pairs perfectly with a Black Cashmere Silk Scarf. Throw in the Brass Sahara Necklace and Brass Ponte Cuff for an elegant additio... Read More

The ViX Guide to Fall Travel

The Post Ranch Inn in Big Sur, California is a stunning fall getaway destination located on cliffs overlooking the Pacific Ocean and surrounded by redwood trees. This scenic resort and spa offers a number of relaxing amenities. Take your Burgundy Thai Halter and Burgundy Basic Bottoms for a dip in the Inn's infinity... Read More

Resort 2017: Lush Paradise

The ViX Paula Hermanny Resort 2017 embodies the lush paradise and rich colors of Southeast Asia. Warm hues, eclectic prints and Asian-inspired textures take center stage for each carefully crafted piece. Artisan brass and brushed gold accents adorn the collection for the perfect amount of detail on every style. Swim... Read More

5 Influencers You Should Know & How They Wear Their ViX

 1. Rebekah Steen in our Black Rajasthan Bikini 2. Marcela Witt in our Yastik Ballet One Piece 3. Becca Tilley in our Military Leather Bikini 4. Bianca Brandolini in our Solid Black Paula Bikini 5. Chantal Trujillo in our White Paula Bikini Read More

The Honeymoon Edit

Now that you’ve tied the knot it’s time to head out on your honeymoon and trade your white gown for a white swim suit.  We’ve put together a list of our favorite honeymoon-worthy pieces to help you effortlessly move from the altar to the beach.   For lying out at the pool, our White Helen Top and White Basic Bottom... Read More

Bikini Body Guide

The perfect bikini for your body Pear Shape It’s all about the bottom here. Pear shaped girls need a bottom that lays comfortably against her body and doesn’t pinch. Any bottom with a wide band or ties that can adjust will compliment this body shape.  An embellished triangle top or a great print will draw attention ... Read More

Preview 2017: Nautical Neautrals

The ViX Paula Hermanny Preview 2017 collection brings back customer favorites like the Bia and Lucy bikinis, an updated patchwork print, popular cover-ups, and leather detailing. New for this collection are one piece styles as well as more versatile resort wear.   Your Favorites...Reinvented Our best selling Bia Bik... Read More

What To Wear: Memorial Day Edit

Memorial Day is the perfect occasion to wear all your new summer clothes and bikinis that are awaiting their turn to shine. The long weekend is the unofficial start of summer, and everyone heads for the beach. We have put together three looks to help you plan your Memorial Weekend outfits.     Although we don't fol... Read More

Not Your Mother's One Piece - SOFIA

Run, swim, jump, and dive with a bit more security than your traditional two-piece bikini in a SOFIA monokini. The cut out details and deep V neckline help you maintain  your flirty and feminine style, while the connected-at-the-belly feature and shoulder straps allow for more freedom to take on your many aquatic ad... Read More

One Piece Wonder

ViX one pieces have modern details like rounded side cut outs, deep v's, cheeky bottoms, and backless designs. Whether the top is strapless or one-shouldered, these one pieces will give you flexibility and comfort- yet you'll still look amazingly sexy! Krishna Black Juliane One Piece Solid Black Madalena One Piece ... Read More

SOFIA Spring Summer '16 – African Heat

White sands and strong sea breezes are calling for you and your new ‘kini! A trip to a collection of scattered islands off the Eastern Coast of Africa motivated this brilliantly colorful line of swimwear. Tribal-inspired beading along with new prints and textures come together for a fun and fresh new look by SOFIA. ... Read More

Spring Summer '16 - Luxe Boho

The 70’s are back! ViX Paula Hermanny’s Spring Summer ‘16 collection renews 1970’s beach and fashion culture through it’s classic prints, unexpectedly bold colors and jewelry-detailing. The vintage patterns and modern styled fit, leaves you with the perfect combination for your next bikini! ViX is excited that these... Read More

The Perfect Spring Break Bikini

Stand out from the crowd, no matter where you are going this Spring Break. SOFIA by ViX has the perfect Spring Break Bikini.   Mexico’s party hot-spot can’t be done without the perfect bikini. Play, relax, and dance on the beaches of this spring break destination in this vibrant SOFIA Sunrise Strings Bikini.   Cru... Read More

Swim Week '15 - SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the new Th... Read More

Maillot Madness

This season, we’re mad about maillots! Maillot (pronounced: my-OH) is the French word for “shirt” and since the 1920’s, has been used to describe one piece swimsuits, as well as leotards used for dance or gymnastics. Today, “maillot de bain” is the French term generally used for swimsuits. Fast forward almost a hun... Read More

Anatomy of a ViX Look

  While on vacation, it’s easy to relax and let go. In fact, we condone it! Take designer Paula Hermanny, for example. Do you know the first thing she does when she reaches her beach-side destination? She jumps in the ocean! Passionate abandon aside, there’s a certain sense of style and living that should accompany... Read More

It's All in the Details

ViX designer Paula Hermanny knows that it is the small things that matter.  A bit of extra care or even a minute detail can lend itself as a singular defining element.  After all, that may be all it takes for something to go from ordinary to unforgettable. “Everything is in the details.  Details set you apart from ... Read More

Cruise 2013 Behind the Collection: Cape Navy

“I LOVE this print—it’s so fun! One of my favorites for sure!” ViX designer Paula Hermanny is raving about the Cape Navy, of course.  The daring animal print-on-print motif is a standout from the Cruise 2013 Collection.  African-inspired, the Cape Navy pays tribute to the exciting, urban edge of Cape Town, South Af... Read More

Swim Week Style

The sultry city of Miami has no shortage of style. While MBFW Swim showcased the latest swimwear designs on the runway, local fashionistas flaunted the trends of the fabulous host city. Our favorite? Peekaboo cut-outs and silhouettes with unexpected slits—they remind us of our updated ViX one-pieces and resort wear... Read More

Miami Nights with the ViX Team

It is no doubt that Miami and South Beach were set abuzz during the whirlwind that is Swim Week. Parties and events celebrated the Swim & Lingerie Show, Mercedes Benz Fashion Week and various other happenings in the world of swim and resort. The ViX team made their rounds, partaking in the nightlife alongside of... Read More