Shopping Bag


Vix Recap: Sao Paolo Fashion Week

      Inspired by the vibrant and unique colors of the tropics, ViX Paula Hermanny  combined bold color schemes and lively prints for Sao Paolo Fashion Week to make the perfect runway show for the jet-setting woman in search of the beach. In this collection, we have showcased textured fabrics, unique necklines a... Read More

Fresh Whites: A Brazilian New Year's Eve

Whether attending the world renowned New Year's celebration at Copacabana Beach or among friends and family, Brazilian citizens across the country can be found wearing white outfits to ring in the New Year on December 31st.  The Brazilian tradition of wearing white clothes on New Year's Eve acts as a symbol of renew... Read More

The ViX Guide to Fall Travel

The Post Ranch Inn in Big Sur, California is a stunning fall getaway destination located on cliffs overlooking the Pacific Ocean and surrounded by redwood trees. This scenic resort and spa offers a number of relaxing amenities. Take your Burgundy Thai Halter and Burgundy Basic Bottoms for a dip in the Inn's infinity... Read More

Up the Coast of California

Planning a California Road Trip? Travel with us up the coast of California, we're stopping at all of our favorite places. San Diego, CA La Jolla Windansea Beach: Sunbathe on this secluded sandstone shore and admire the scenery under the historic surf shack! A favorite amongst locals, this is where you will spot the... Read More

SOFIA Spring Summer '16 – African Heat

White sands and strong sea breezes are calling for you and your new ‘kini! A trip to a collection of scattered islands off the Eastern Coast of Africa motivated this brilliantly colorful line of swimwear. Tribal-inspired beading along with new prints and textures come together for a fun and fresh new look by SOFIA. ... Read More

The Perfect Spring Break Bikini

Stand out from the crowd, no matter where you are going this Spring Break. SOFIA by ViX has the perfect Spring Break Bikini.   Mexico’s party hot-spot can’t be done without the perfect bikini. Play, relax, and dance on the beaches of this spring break destination in this vibrant SOFIA Sunrise Strings Bikini.   Cru... Read More

Swim Week '15 - SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the new Th... Read More

Wakaya Island - Paradise Perfected

The more the world changes, the more we gravitate to places that don't. Looking for a completely sustainable and uniquely organic experience The Wakaya Club & Resort combines this with luxurious accommodations, sophisticated international cuisine, and the finest scuba diving and snorkeling in the world. From th... Read More

Cooking with Celebrity Chef James Kelly

James Kelly of Soma Chef Services in Santa Teresa, Costa Rica is hands-down Paula’s favorite chef. Paula was so excited when Chef Kelly agreed to come to her home in La Jolla, California and cook with her and friends. Paula met Chef Kelly on a trip to Santa Teresa, one of her favorite vacation spots in Costa Rica. ... Read More

The Real Girl From Ipanema

“The paradigm of the young Carioca: a golden teenage girl, a mixture of flower and mermaid…beauty that is not ours alone—it is a gift of life in its beautiful and melancholic constant ebb and flow.” -Vinicius de Moraes She was a gorgeous, young brunette and every day she would pass by a popular cafe on her way to t... Read More

Luxury Locale: Ipanema

Ipanema, a beach forever immortalized in the song “The Girl from Ipanema.” It has become a symbol of all that is trendy in Rio but even so, there are still some secret hot spots worth revealing!   Where To Dine Terzetto is a fine dining establishment perfect for indulging--its menu features sumptuous dishes such as... Read More

Luxury Locale: Maldives

Dotting the middle of the Indian Ocean is a paradise almost 1200 islands strong--the Maldives. Loosely translated as the “Garland” (Sanskrit) or “Necklace” (Sinhala) Islands, the Maldives is a choice locale for those on the search for a lush and pristine destination. When To Go The average temperature in the Maldiv... Read More

Hotspots of Rio: Santa Teresa

Set on a hill near the center of Rio de Janeiro, sprawls the bohemian enclave of Santa Teresa.  Considered the Brasilian version of Paris’ Montmartre district, Santa Teresa is a charming neighborhood with panoramic vistas and winding streets dotted with art studios, cafes and restaurants.  The area is a famous dest... Read More

Snapshots: Paula in Costa Rica

Ever since the first time ViX designer Paula Hermanny set foot in Costa Rica, she promised herself that she would return as many times as she could.  The sultry locale, rustic beaches and pura vida lifestyle had instantaneously secured a place in her heart. “I love Costa Rica, it’s amazing,” Paula exclaims, “the ki... Read More

Paula On: Resort Casual

Cruise season is in full swing and by now, the privileged jet set are most likely en route to the soft, white sands of a tropical paradise and escaping the post holiday blues.  Whether an excursion to Palm Beach or Puerto Vallarta; or a cruise around the Bahamas, stylish yet comfortable resort wear is a must. While... Read More

Swim Week Style

The sultry city of Miami has no shortage of style. While MBFW Swim showcased the latest swimwear designs on the runway, local fashionistas flaunted the trends of the fabulous host city. Our favorite? Peekaboo cut-outs and silhouettes with unexpected slits—they remind us of our updated ViX one-pieces and resort wear... Read More

Miami Nights with the ViX Team

It is no doubt that Miami and South Beach were set abuzz during the whirlwind that is Swim Week. Parties and events celebrated the Swim & Lingerie Show, Mercedes Benz Fashion Week and various other happenings in the world of swim and resort. The ViX team made their rounds, partaking in the nightlife alongside of... Read More

Del Mar Opening Day

Images from the Del Mar Thoroughbred Club Horse racing season at the Del Mar Racetrack is one of San Diego’s most premiere events. This year, the track celebrates its 75th season and anticipates over 40,000 fashionable attendees on opening day. Ladies dress up to the nines and enter the traditional “One and Only ... Read More

Giving Inspiration - Destino Brasil

In conjunction with Água Pura Brasil, ViX is holding Destino Brasil, where two lucky people could win a trip to Rio de Janeiro, Brasil. The Destino Brasil giveaway will include round-trip airfare, airport transportation, a five-night stay for two at Hotel Marina Palace, dinner at Juice Co. Lounge, a guided tour to ... Read More