“I wanted to bring beach culture from Brasil to America.”
PAULA HERMANNY - FOUNDER, CREATIVE DIRECTOR OF V i X
Paula is a leader and visionary, being one of the first to introduce luxury swimwear to women in the US. Since the inception of the brand in 2003, Paula’s formula has included the same ingredients - Fit, Luxury and Unexpected Details. Paula marries her daily life with her role as creative director by living the life of the V i X woman - she loves to travel, read, exercise and be natural. She has the innate ability to express herself through her own effortless style. Paula lives with her husband and two children in La Jolla, California. She frequents her home in Rio throughout the year. From her humble beginnings, she had always envisioned manufacturing her own collections, opening her own retail stores and having her name be recognized globally. Her determination has allowed her to execute her visions and her restless ambition keeps her moving forward.