V i X Paula Hermanny

Categories ↓

Behind the Scenes: Sofia & Hermanny Photo Shoot

We recently launched the new 2012 Sofia by ViX and Hermanny by ViX collections, which means we have more behind the scenes pictures of the photo shoot! This time we headed up to Malibu California to an amazing property with everything from ocean views, to fields of purple flowers to old Ford trucks. Our goal for the Sofia by ViX shoot was to take Paula Hermanny’s vision of a young, vibrant, eclectic fashionista and bring her to life with fun props like bright red head phones, old school cameras, and fedora hats. The vision behind the Hermanny shoot, also shot at the property in Malibu, was a more sophisticated one with large brimmed hats and more simple accessories. Hope you enjoy the pictures! Beijos!