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ViX Takes the Big City for NY Market

Paula’s going to New York!

Next Monday, we’ll find our Brasilian designer Paula Hermanny at New York Market Week, bringing ViX to the Big Apple. A venue for fashion designers and industry gurus, NYC is the perfect place for ViX to debut the much-anticipated Summer 2012 Collection. There will be editor meet and greets galore with magazines such as Glamour, Elle, InStyle and Cosmopolitan, plus a previewing of the new line at Irina Korkhin Sales (IKS) Showroom.

Shopping near Central Park is a must while visiting, and Paula loves perusing the endless delights only the eight level Barneys on Madison Avenue can offer. Perched atop is Fred’s, a restaurant offering highly reviewed American and Italian fare for ladies who lunch—a definite culinary ritual for Paula whenever she’s in New York. Between events, Paula loves to stop by Pret a Manger, a UK-based-turned-NY staple for fresh foods using natural ingredients. Paula will likely also journey into SoHo for a sandwich at Café Café , a rustic loft-style coffee house with a neighborhood feel.

Hotel Gansevoort in the famous Meatpacking District is Paula’s urban resort of choice. Color rich in modern décor and plush furniture, Gansevoort will definitely provide a chic haven after a busy day driven by that famous NYC buzz.

Stay tuned for more exciting updates from New York Market Week and the ViX Summer 2012 Collection….