Paula’s going to New York!
Next Monday, we’ll find our Brasilian designer Paula Hermanny at New York Market Week, bringing ViX to the Big Apple. A venue for fashion designers and industry gurus, NYC is the perfect place for ViX to debut the much-anticipated Summer 2012 Collection. There will be editor meet and greets galore with magazines such as Glamour, Elle, InStyle and Cosmopolitan, plus a previewing of the new line at Irina Korkhin Sales (IKS) Showroom.
Shopping near Central Park is a must while visiting, and Paula loves perusing the endless delights only the eight level Barneys on Madison Avenue can offer. Perched atop is Fred’s, a restaurant offering highly reviewed American and Italian fare for ladies who lunch—a definite culinary ritual for Paula whenever she’s in New York. Between events, Paula loves to stop by Pret a Manger, a UK-based-turned-NY staple for fresh foods using natural ingredients. Paula will likely also journey into SoHo for a sandwich at Café Café , a rustic loft-style coffee house with a neighborhood feel.
Hotel Gansevoort in the famous Meatpacking District is Paula’s urban resort of choice. Color rich in modern décor and plush furniture, Gansevoort will definitely provide a chic haven after a busy day driven by that famous NYC buzz.
Stay tuned for more exciting updates from New York Market Week and the ViX Summer 2012 Collection….