V i X Paula Hermanny

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Preview 2017: Nautical Neautrals

The ViX Paula Hermanny Preview 2017 collection brings back customer favorites like the Bia and Lucy bikinis, an updated patchwork print, popular cover-ups, and leather detailing. New for this collection are one piece styles as well as more versatile resort wear.   Your Favorites…Reinvented Our best selling Bia Bikini available in new prints that showcase… Read More

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SOFIA Spring Summer ’16 – African Heat

White sands and strong sea breezes are calling for you and your new ‘kini! A trip to a collection of scattered islands off the Eastern Coast of Africa motivated this brilliantly colorful line of swimwear. Tribal-inspired beading along with new prints and textures come together for a fun and fresh new look by SOFIA. Shop… Read More

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Spring Summer ’16 – Luxe Boho

The 70’s are back! ViX Paula Hermanny’s Spring Summer ‘16 collection renews 1970’s beach and fashion culture through it’s classic prints, unexpectedly bold colors and jewelry-detailing. The vintage patterns and modern styled fit, leaves you with the perfect combination for your next bikini! ViX is excited that these effortlessly beautiful designs and features allow women… Read More

BLACK_ONE_PIECE_Blog

Maillot Madness

This season, we’re mad about maillots! Maillot (pronounced: mä-y?') is the French word for “shirt” and since the 1920’s, has been used to describe one piece swimsuits and leotards used for dance or gymnastics. Today, “maillot de bain” is the French term generally used for swimsuits. Fast forward almost a …

PARA_Blog

Mood Board: Para

Collection: Cruise 2014 Print name: Para Inspiration: The artisanal process of indigenous basket weaving     Designer notes: “Indigenous basket weaving is an art. It's so special to have something handmade and organic looking. We're hoping this same feeling exudes from our own Para digital print.”     Mood: Appreciation, …

JAGUAR_blog

Mood Board: Jaguar

  Collection: Cruise 2014 Print name: Jaguar Inspiration: A regal creature both intimidating and beautiful.   Designer notes: “We've reinvented the classic animal print as a reversed black & white print. It's eye catching, mysterious and oh-so-sophisticated.”   Mood: Powerful, Exotic, Bold   Reminds us of: The mythical Amazon woman–come …

 

Runway Inspiration: Inga

  For the highly anticipated Cruise 2014 Collection of resort ready-to-wear, designer Paula Hermanny drew her inspiration from Amazonia or, the Amazon.  Teeming with biodiversity and verve, the rainforests of Brazil come to life in the colors and prints of the new ViX collection.     Alluring mystery… Deep into …

 

The ViX Factory: A Tour

Behind every great brand is great design.  Part of that process includes execution, craftsmanship and attention to detail.  When Paula decided to start her own line of swim and resort wear, she knew from the beginning that her focus would be on quality fit and construction.  It was a priority …