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Up the Coast of California

Planning a California Road Trip? Travel with us up the coast of California, we’re stopping at all of our favorite places. San Diego, CA La Jolla Windansea Beach: Sunbathe on this secluded sandstone shore and admire the scenery under the historic surf shack! A favorite amongst locals, this is where you will spot the latest So-Cal trends in… Read More

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One Piece Wonder

ViX one pieces have modern details like rounded side cut outs, deep v’s, cheeky bottoms, and backless designs. Whether the top is strapless or one-shouldered, these one pieces will give you flexibility and comfort- yet you’ll still look amazingly sexy! Krishna Black Juliane One Piece Solid Black Madalena One Piece Krishna White Luca One Piece Solid… Read More

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SOFIA Spring Summer ’16 – African Heat

White sands and strong sea breezes are calling for you and your new ‘kini! A trip to a collection of scattered islands off the Eastern Coast of Africa motivated this brilliantly colorful line of swimwear. Tribal-inspired beading along with new prints and textures come together for a fun and fresh new look by SOFIA. Shop… Read More

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Spring Summer ’16 – Luxe Boho

The 70’s are back! ViX Paula Hermanny’s Spring Summer ‘16 collection renews 1970’s beach and fashion culture through it’s classic prints, unexpectedly bold colors and jewelry-detailing. The vintage patterns and modern styled fit, leaves you with the perfect combination for your next bikini! ViX is excited that these effortlessly beautiful designs and features allow women… Read More

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The Spring Break Edit

Spring Break isn’t just for college students. We’ve listed the best destinations and what to wear when you go. Walk the strip of colorful boutiques and beach bars and pamper yourself on the most expensive island in the Caribbean wearing this elegant yet playful Braided Bikini.   Explore Tulum’s history or sunbathe on the beach… Read More

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Swim Week ’15 – SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the… Read More

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Summer Read: The French Beauty Solution

Looking for the perfect poolside read? Paula recently picked up a copy of The French Beauty Solution at the Vogue Brasil breakfast hosted by Caudalie. Author Mathilde Thomas, founder of Caudalie, shares wisdom on how French women maintain their beauty as they age while enjoying wine, cheese and other French staples. Mathilde and her husband… Read More

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#sofiagirl – Free Spirit Lauren Kawano

From effortless boho-chic street-style, to killer hair and a free-spirited vibe, we knew Lauren Kawano was the perfect #SofiaGirl. Read on to learn more about Lauren and follow her on Instagram @laurenkawano. Describe a day in the life of a #SofiaGirl… I usually wake up fairly early and make myself a yummy breakfast and then start… Read More