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Swim Week ’15 – SOFIA Girl Picnic

Miami Swim Week brings bikini wearers and buyers to Miami to get a first look at the newest collections in swim.     SOFIA by ViX welcomed social influencers, media and bloggers to Miami with a beachside picnic hosted by blogger Kaitlynn Carter. The picture-perfect picnic was set on the beach in front of the… Read More


Summer Read: The French Beauty Solution

Looking for the perfect poolside read? Paula recently picked up a copy of The French Beauty Solution at the Vogue Brasil breakfast hosted by Caudalie. Author Mathilde Thomas, founder of Caudalie, shares wisdom on how French women maintain their beauty as they age while enjoying wine, cheese and other French staples. Mathilde and her husband… Read More


#sofiagirl – Free Spirit Lauren Kawano

From effortless boho-chic street-style, to killer hair and a free-spirited vibe, we knew Lauren Kawano was the perfect #SofiaGirl. Read on to learn more about Lauren and follow her on Instagram @laurenkawano. Describe a day in the life of a #SofiaGirl… I usually wake up fairly early and make myself a yummy breakfast and then start… Read More

The Beauty Of Protection Tagline

Colorescience – Meet our new neighbor

We recently had the pleasure of meeting the amazing team at Colorescience®, another great San Diego company that believes in healthy beauty just like us. Josie Juncal, CCO, visited our executive team recently, sharing great information about suncare and bringing us lots of goodies including their Award-winning Sunforgettable Mineral Sunscreen Brush SPF 50 and their… Read More


Wakaya Island – Paradise Perfected

The more the world changes, the more we gravitate to places that don’t. Looking for a completely sustainable and uniquely organic experience The Wakaya Club & Resort combines this with luxurious accommodations, sophisticated international cuisine, and the finest scuba diving and snorkeling in the world. From the moment you arrive via Wakaya’s own Cessna Grand… Read More


#SOFIAgirl – Adventure Seeker Marcela Witt

From diving, to surfing, to parachuting, Marcela is a true mermaid. She is the host of Submerso, a Brasilian program that sends Marcela out to dive into exotic waters and practice many sports. Read on to learn more about Marcela and follow her adventures on Instagram @marcelawitt. How did you fall in love with so… Read More



  For Paula, one of the best ways to welcome spring is to invest in a few key pieces that will give her wardrobe an update and transition her through summer. Here are 5 easy pieces that Paula will be wearing this season. Match-all Leather Sandals, Lark Sandal by Beek Vintage Inspired Sunglasses, Typewriter Edition… Read More


Cooking with Celebrity Chef James Kelly

James Kelly of Soma Chef Services in Santa Teresa, Costa Rica is hands-down Paula’s favorite chef. Paula was so excited when Chef Kelly agreed to come to her home in La Jolla, California and cook with her and friends. Paula met Chef Kelly on a trip to Santa Teresa, one of her favorite vacation spots… Read More