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about vix

About ViX

 

A leader in luxury resortwear, V i X Paula Hermanny embodies the spirit of the Brazilian lifestyle, defined by the personal style of designer Paula Hermanny.

Known for unique prints, rich solid colors, exclusive hardware trims and a forward-thinking aesthetic – the brand endures the passage of time and trends.

 

Founded in 1998 by Paula Hermanny, V i X is named after the beautiful island of Vitoria, where Paula grew up. Her travel-inspired collection is designed for women who want to feel confident, beautiful and effortlessly sexy.

 

V i X Paula Hermanny is synonymous with fit. With an understanding of the natural female form, each suit is impeccably crafted to enhance a woman’s figure and natural beauty.

 

A signature milestone was achieved when V i X opened the doors to its first flagship store in Rio de Janeiro in 2013 with plans to open more stores globally. Uniquely Brazilian, V i X manufactures all of its swimwear in Petropolis, Brazil in their state-of-the-art factory and is carried in over 1000 retail stores in 28 countries including Nordstrom, Saks Fifth Ave, Bloomingdale’s, Bergdorf Goodman, Harvey Nichols, and Neiman Marcus.

 

V i X has been featured in Vogue, Harper’s Bazaar and Sports Illustrated Swimsuit Issue and worn by celebrities including Cameron Diaz, Jessica Biel, Tyra Banks, Demi Moore, Jessica Alba, Beyoncé, Kate Moss, Gisele Bündchen, Sienna Miller and others. 

 

SOFIA BRAND PROFILE >

PAULA HERMANNY BRAND PROFILE >

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