At ViX Paula Hermanny, our core brand identity centers around inspiring women, celebrating nature, and creating unforgettable memories. As a global swim and resortwear brand, we embrace exploration, the outdoors, and the sea.
Over two decades, we've become increasingly aware of the fashion industry's environmental and social challenges. We're committed to making a positive impact. Our focus is on eco-friendly practices and supporting the communities connected to ViX. While we don't have all the answers, we consistently reassess our impact, efforts, goals, commitments, responsibilities, and community involvement.
Explore our current projects to learn more about our journey.
Casa ViX, led by our founder Paula Hermanny, is our flagship program in Petrópolis, Brazil, offering specialized training in embroidery and sewing. It's not just about skills; it's about empowering the local community and preserving craftsmanship in fashion. Participants gain valuable skills, opening doors to industry opportunities and strengthening our community
During the creation of each new collection, we work to introduce new eco-friendly fabrics, certified by accredited institutions. The C.A.R.E. Line (Conscious Alternatives, Responsible Efforts) is the outcome of extensive research aimed at establishing new fabric foundations while preserving our authorial, sophisticated, and artisanal aesthetic.