estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Bossa Nova - Rosalia De Souza

March 16th, 2012

At ViX, the sound of smooth and jazzy bossa puts us in a relaxed and happy mood. Right now, we are listening to Rosalia De Souza, a Brasilian bossa nova singer. Maria Moita (Zero Db Mix) of the One Offs Remixes & B-Sides is a playful tune sure to get you ready for summer. Sample the melody with this YouTube version, below, taken from the album ‘Nicola Conte apresenta Rosalia De Souza – Garota Moderna.’



Summer 2012 Behind the Collection: Blue Violet

March 14th, 2012

Warmer months and richer sunsets are just on the horizon but it still feels like summer cannot get here quick enough. The ViX Swimwear Summer 2012 Collection has already started trickling into stores, making the much-anticipated change in seasons even harder to wait out.

A striking Blue Violet bikini is one of the latest pieces teasing us with its deep oceanic hue. The color alone evokes fields of irises in full bloom. The Blue Violet bikini also introduces a new ViX signature detail—grey snakeskin straps with 24K gold plated hardware. This ultra luxe combination is a perfect look for ...


Destino Brasil - Parque Lage

March 12th, 2012

Parque Lage or Parque Enrique Lage is a landmark park of Rio de Janeiro, located in the affluent neighborhood of Jardim Botânico. The park is just north of Ipanema and Leblon, and situated at the base of the Corcovado. In the 1920’s, this former residential mansion was remodeled in Italian architectural style and was made a public park in the 60’s.

Today, there’s a café, numerous walking trails and even rock climbing for those aiming for the panoramic view of Rio, at the peak of Corcovado. Parque Lage also serves as the site of the School of ...


ViX Swimwear Paris Fashion Week Giveaway

March 9th, 2012

Just this past Wednesday, Paris Fashion Week completed almost a month long of international Fashion Weeks, which were previously hosted by NYC, London and Milan. Ever exhilarating, the Paris shows are known for their ready to wear (RTW) collections and luxurious haute couture. And from the elaborate displays from the industry’s most renowned design houses, Fall 2012 is sure to be one fashionably grandiose season.

“Everybody wants my job,” stated Karl Lagerfeld of Chanel, “…and that makes it very interesting, ah?”

This sentiment, reported by Jeanne Beker of, can perhaps put the theatrical Parisian catwalks in perspective ...


Blogger Feature: Blog da Mariah

March 7th, 2012

At ViX Swimwear, we are inspired by the multitudes of fashion blogs out there so much so we decided to start a series sharing some of our favorite bloggers.

Our first featured blogger is from designer Paula Hermanny's home country of Brasil, Mariah Bernardes Maia of Blog da Mariah. Since 2007, Mariah has shared fashion, beauty, travel and lifestyle stories. We love her inside look into what it is like to live a life of luxury in São Paulo, Brasil. More recently, we were impressed with her recent photo diary from London Fashion Week for Fall 2012. She has ...