estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

ViX SPA-liday Mini Guide

November 14th, 2011

November ushers in the harsh winter season and with it being National Healthy Skin Month, now is the perfect time for lavish self-pampering. The skin is the body’s first line of defense and taking care of it is essential to wellness and immunity. Healthy, glowing skin is also the ultimate companion to a designer bikini from the ViX Cruise 2012 Collection. Below are a few spa treatments that will help your skin look its best while shopping around for the ultimate resort wear to don during your holiday destination:

Regular grooming is crucial especially when you are planning ...


Cruise 2012 Behind the Collection: Mali

November 10th, 2011

While classic patterns are a staple here at ViX, we aren’t the least bit hesitant when it comes to exotic prints. Like the Odette with it’s nautical stripes, snake patterns are an expected staple to our style portfolio.

While in Bali, Paula drew design inspiration from the vibrant surroundings and abundance of color. The radiating warmth of a vermilion sunset materializes in the Mali swimsuit: a striking snake pattern in an outburst of tangerine and coral hues. An unexpected contrast, the addition of jade beads flanked by gold accents, gives a little play on color. This chic detailing ...


Cruise 2012 Behind the Collection: Odette

November 7th, 2011

Amid the explosion of color featured in Cruise 2012, the Odette serves as a steadfast classic with nautical stripes and leather detailing.

During her childhood, Paula Hermanny was influenced by a fashionable lady within her very own family—her grandmother, Joana. Tasteful and chic, Joana introduced Paula to the iconic elegance of Coco Chanel while evoking the fashion arbiter herself. Today, Paula adapts those elements of enduring style and creates pieces that are uniquely ViX.

Deviating from stark white and black, Paula brings black together with a softer, off-white shade. This juxtaposition offers a new and luxurious take on an ...


Cruise 2012: Peek into a Colorful Holiday

November 4th, 2011

The ViX Cruise 2012 Collection arrives in time for glamorous destination trips this holiday season.

Travel is an important part of a designer’s inspiration and Paula looks to her latest trip to Bali, Indonesia for accent, texture and color concepts. Be sure to follow our upcoming Behind the Collection series for a closer look into how ViX signature styles have evolved this season. The Cruise 2012 Collection can be found slowly trickling into our regular swimwear retailers, including Nordstrom, Saks and next month in Bloomingdales.

Take a peek below into our Instagram fun and dip into a rich infusion ...


ViX Takes the Big City for NY Market

November 3rd, 2011

Paula’s going to New York!

Next Monday, we’ll find our Brasilian designer Paula Hermanny at New York Market Week, bringing ViX to the Big Apple. A venue for fashion designers and industry gurus, NYC is the perfect place for ViX to debut the much-anticipated Summer 2012 Collection. There will be editor meet and greets galore with magazines such as Glamour, Elle, InStyle and Cosmopolitan, plus a previewing of the new line at Irina Korkhin Sales (IKS) Showroom.

Shopping near Central Park is a must while visiting, and Paula loves perusing the endless delights only the eight level Barneys ...