estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Behind the Scenes: Sofia & Hermanny Photo Shoot

August 11th, 2011

We recently launched the new 2012 Sofia by ViX and Hermanny by ViX collections, which means we have more behind the scenes pictures of the photo shoot! This time we headed up to Malibu California to an amazing property with everything from ocean views, to fields of purple flowers to old Ford trucks. Our goal for the Sofia by ViX shoot was to take Paula Hermanny's vision of a young, vibrant, eclectic fashionista and bring her to life with fun props like bright red head phones, old school cameras, and fedora hats. The vision behind the Hermanny shoot, also ...


Latest from ViX: Miami Swim Show

August 1st, 2011

With warm weather, white beaches, and a little rain, Miami was the perfect venue to launch new our Cruise 2012 line of women's swimwear. Designer Paula Hermanny, along with the East Coast, West Coast and Florida teams, presented the newest silhouettes, colorways and patterns to a captive audience of buyers at the Miami Swim Show in South Beach. After a little fun in the sun, a few Mojitos, a ton of sushi, and even more bikini talk, the team headed back home to prepare to hit the road. We just received the remaining sample lines from Brasil and are ...


Latest From Paula: 1st Place Winner!

July 9th, 2011

The moment all you have been waiting for! After countless hours spent by fans designing and even more hours of Paula running through all the designs, we have the 1st Place design picked! The lucky first place winner takes home $1000 in cash and a $1000 ViX Shopping Spree, gets to have a Skype session with ViX Swimwear Designer Paula Hermanny AND gets her design incorporated into the next Web Exclusives Collection! The winning design incorporates a beautiful blue and off-white print with our signature leather detailing. And the winner is… Blue Safari by Bianca Bauerle!! Congratulations Bianca, we can ...


Latest From Paula: 2nd and 3rd Place Winners!

July 7th, 2011


After digging through all the amazing entries for the Design A Bikini Contest, Paula Hermanny has picked two beautiful and timeless suits for the 2nd and 3rd places. Paula loves classic, clean lines, playful prints, and sophisticated silhouettes that will stand the test of time. That is exactly what she found with All Ruched Up by Erica Piksrys and Runaway by Linda Huynh. All Rouched up gets 2nd Place with its soft neutral colorway, flattering band top bottom and classic ViX logo detailing. We love the way Erica took our bandeau and banded bottom and slightly modified them to ...


Latest From Paula: Design Contest Winners - "Mosts"

July 1st, 2011


Thank you to everyone who entered the Design A Bikini Contest! The moment you have all been waiting for is FINALLY here! The ViX Team and Paula Hermanny have selected the winners for the contest. Congratulations to the following designs, you all win a $250 ViX Shopping Spree!

- Most Timeless: Hellen Nitschke and the Barra da Tijuca
- Most Creative: Katie Foster and the Stormy Tides
- Most Edgy: Courtney Wilkinson and the Greek Goddess
- Most Glamorous:Tiffany Tai and the Oak
- Most Whimsical: Stephanie Chambers and the High Tide

You ladies all designed beautiful pieces that are perfect for any ...