estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

On Location: Culinary Delights

May 15th, 2011

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In a recent interview, Paula was asked the question, If you weren't a designer, what would you be? As a lover of the culinary arts, Paula was quick to answer a Chef! Whenever we have a ViX gathering, Paula offers up her home and cooks all sorts of seafood dishes, traditional Brasilian food, and much more. Everyone here at ViX can vouch for how amazing her home cooking is! Paula loves fresh seafood, so of course the crew has had only the freshest fish and seafood while in Mexico! Check out all the delicious delights.

Beijos!

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On Location: The Visionary

May 14th, 2011

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Where would ViX be without creative visionary Paula Hermanny?! So of course we had to show you a few pictures of Paula behind the scenes at The Tides Resort in Zihuatanejo. While on the shoot, Paula worked very closely with photographer Dominick, film maker Helmut, and make-up/hair artist Rick. As the creative eye for ViX, Paula paid close attention to the styling details, input her thoughts on photo locations, and oversaw the direction on set. She even helped hold the photography equipment to assist in creating the best lighting!

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On Location: The Goddess of Zihuatanejo

May 11th, 2011

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Legend states that Zihuatanejo, Mexico was a sanctuary dedicated to the goddess Cihuatéotl, who was of Olmec origin. She was considered to be the mother of the human race and the goddess of women who died in childbirth and of warriors who died in battle. ViX represents a sophisticated and timeless woman that is a goddess in her own way. For the shoot, we transformed our model Reka into the modern manifestation of the goddess of Zihuatanejo.

Beijos!

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On Location: Prepping for the Shoot

May 10th, 2011

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Laying everything out and prepping before a photo shoot is key to making sure everything goes smoothly! So, before heading off to beautiful Zihuatanejo, the ViX team met in Paula's office to style some of the looks and get ready to go. Once in Mexico, the true work began! Hair and make-up started before sunrise and every little detail was worked out. Paula thought of everything, from picking the perfect setting for each look to picking the perfect complementary earrings for each suit.

Beijos!

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On Location: Meet the Crew

May 6th, 2011

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Its ViX's first day on location in Zihuatanejo and the energy is amazing! The crew is fantastic and everyone is so excited to start telling the ViX story through the lens of Dominick's camera. We got some great shots of the creative minds hard at work, so take a look and meet the crew!

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