Ever since the first time ViX designer Paula Hermanny set foot in Costa Rica, she promised herself that she would return as many times as she could.  The sultry locale, rustic beaches and pura vida lifestyle had instantaneously secured a place in her heart. 

“I love Costa Rica, it’s amazing,” Paula exclaims, “the kids love it and we just go to the beach all day, having fun.  I feel so relaxed there!”

She goes to Santa Teresa, bringing family and friends, focused on spending quality time with them and—of course—herself.  She begins each morning with yoga and ...

“Mom, can you make ViX clothes for me?”

That was the special request that started it all.  ViX designer Paula Hermanny’s daughter, Sofia, wanted to look just like her mother. 

“Every suit I have, Sofia wants it,” Paula says, “She always wants the same one.”

In 2007, Sofia got her wish.  Paula launched Bambino so that her daughter and other little girls would have something to wear to the beach.   Echoing the ViX signature style, the children’s swimwear line offers bikinis and one-pieces with the same quality and stylishness.  This season, Bambino has now evolved into ViX Girls ...

ViX designer Paula Hermanny will be the first to admit that make-up is not her forte.  In a world where painted faces are more common than not, Paula’s effortless look is as refreshing as her beauty philosophy: "keep it simple."  For her, a rigorous skincare ritual, a dose of confidence and the occasional touch of color is all one would need to radiate natural beauty.

So how does this beach loving Brasilian minimalist stay so fresh faced and polished?  A stealthy peek into her bathroom reveals Paula’s must have beauty products:

To Cleanse

“I wear lots of sunblock ...

Cruise season is in full swing and by now, the privileged jet set are most likely en route to the soft, white sands of a tropical paradise and escaping the post holiday blues.  Whether an excursion to Palm Beach or Puerto Vallarta; or a cruise around the Bahamas, stylish yet comfortable resort wear is a must.

While “resort casual” may be a confusing concept to some, ViX designer Paula Hermanny has knack for bringing a touch of resort to her every day style.  An expert at packing for warm-weather trips, Paula shares exactly how she puts together her perfect resort ...

It is 2013 and the New Year brings with it the opportunity to start fresh and anew, wipe the slate clean and set new goals.  To actually reach those goals, we share the following tips:  make them attainable; start with small steps; use a positive spin as opposed to a negative one—for example, instead of having the resolution “this year, I will not eat sweets,” try instead, “I will eat healthier this year.”  Break that down further into something like, “Each day, I will include vegetables in at least two of my meals.”  This keeps things simple, realistic and ...