estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Paula’s Reading List

March 6th, 2013

Paula’s selection of easy reading for those afternoons in the sun…

 

 

To pour over the conquest of beauty:

Kate Moss: The Making of an Icon

By Christian Salmon

 

 

To cultivate an appreciation for the multi-faceted muse:

Vogue Women

By Georgina Howel

 

 

To come back to center and possess a moment of stillness:

Meditations from the Mat: Daily Reflections on the Path of Yoga

By Rolf Gates and Katrina Kenison

 

 

To nourish, sustain and invigorate:

Superfood Kitchen: Cooking with Nature’s Most Amazing Foods

By Julie Morris

 

 

To inspire and be grateful for the blessings we have:

Desert Flower: The ...

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Paula On Spring Shopping: White Story

March 5th, 2013

Winter whites are melting away, giving over to a crisp, sun-bleached brightness.   The earth’s a-stirring, fresh and anew.  Spring is coming with the thrill of summer just ahead—the thought alone puts a bounce in everyone’s step. You can’t help but echo the same optimism, wanting to greet the world with your own celebration of renewal!  A change in dress, some statement pieces and a dazzling smile announces that, you too, are ready for new beginnings.

 

Sunshine and balmy winds instantly makes ViX designer Paula Hermanny feel at home.  In anticipation of the warm weather ahead, she ...

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Summer 2013 Behind the Collection: Cayman

February 27th, 2013

“Blue is the color of the season!” ViX designer Paula Hermanny exclaims, “it’s such a classic color—casual but elegant at the same time.”

Hence, as one of Paula’s quintessential favorites, blue is an anchor color of the new Summer 2013 Collection.  Blue has diversity and easily spans the range from violet undertones to the deepest of indigos, as captured best by the Cayman.

“The Cayman combines two of my favorite things—stripes and the color blue.  It’s like the ripples in the sea from ocean waves,” Paula says.

Additionally, the Cayman Detail bikini introduces gold detail ...

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NYFW Trend Sighting

February 22nd, 2013

On a recent trip to New York, ViX designer Paula Hermanny was happy to notice that one of her winter must-haves was parading down several runways during New York Fashion Week:  the (faux) fur vest!

“It’s so warm and just a fun piece to have,” Paula says, “You can throw it over something simple and it automatically brings your outfit a step up!”

Indeed, as the last weeks of winter come and go, the thought of wrapping up in cozy fluff makes waiting for spring more bearable.  Whether in the form of a simple collar or a dazzling cape ...

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Summer 2013 Behind the Collection: St. Martin

February 20th, 2013

“A very colorful and happy print—made for summer!”   Describes ViX designer Paula Hermanny, when asked about the St. Martin

With the latest Caribbean-inspired Summer 2013 Collection debut, the St. Martin represents the brand’s point of view for the season: crisp pigmentation coloring seafaring adventures.

Additionally, the St. Martin evokes elements of its namesake city through new ViX signature details: soft nautical rope, leather tassels with gilded fastenings, gold hardware and even a perfect clash of print and color.  Earth tones sandwiched by fuchsia and cerulean make for a mesmerizing geometric pattern. 

 

 

The island of St. Martin, itself, has ...

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