estilo: Beyond the Bikini

Take a glimpse into Paula's Estilo – "style" in Portuguese – as we take you
beyond the bikini and into what inspires the ViX lifestyle. From behind-the-scenes moments
to Paula's own interpretation on luxury living, ViX is more than just a bikini.

Paula On Spring Shopping: White Story

March 5th, 2013

Winter whites are melting away, giving over to a crisp, sun-bleached brightness.   The earth’s a-stirring, fresh and anew.  Spring is coming with the thrill of summer just ahead—the thought alone puts a bounce in everyone’s step. You can’t help but echo the same optimism, wanting to greet the world with your own celebration of renewal!  A change in dress, some statement pieces and a dazzling smile announces that, you too, are ready for new beginnings.

 

Sunshine and balmy winds instantly makes ViX designer Paula Hermanny feel at home.  In anticipation of the warm weather ahead, she ...

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Summer 2013 Behind the Collection: Cayman

February 27th, 2013

“Blue is the color of the season!” ViX designer Paula Hermanny exclaims, “it’s such a classic color—casual but elegant at the same time.”

Hence, as one of Paula’s quintessential favorites, blue is an anchor color of the new Summer 2013 Collection.  Blue has diversity and easily spans the range from violet undertones to the deepest of indigos, as captured best by the Cayman.

“The Cayman combines two of my favorite things—stripes and the color blue.  It’s like the ripples in the sea from ocean waves,” Paula says.

Additionally, the Cayman Detail bikini introduces gold detail ...

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NYFW Trend Sighting

February 22nd, 2013

On a recent trip to New York, ViX designer Paula Hermanny was happy to notice that one of her winter must-haves was parading down several runways during New York Fashion Week:  the (faux) fur vest!

“It’s so warm and just a fun piece to have,” Paula says, “You can throw it over something simple and it automatically brings your outfit a step up!”

Indeed, as the last weeks of winter come and go, the thought of wrapping up in cozy fluff makes waiting for spring more bearable.  Whether in the form of a simple collar or a dazzling cape ...

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Summer 2013 Behind the Collection: St. Martin

February 20th, 2013

“A very colorful and happy print—made for summer!”   Describes ViX designer Paula Hermanny, when asked about the St. Martin

With the latest Caribbean-inspired Summer 2013 Collection debut, the St. Martin represents the brand’s point of view for the season: crisp pigmentation coloring seafaring adventures.

Additionally, the St. Martin evokes elements of its namesake city through new ViX signature details: soft nautical rope, leather tassels with gilded fastenings, gold hardware and even a perfect clash of print and color.  Earth tones sandwiched by fuchsia and cerulean make for a mesmerizing geometric pattern. 

 

 

The island of St. Martin, itself, has ...

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Explore Brazil: Florianópolis

February 18th, 2013

 

The last travel guide featured Buzios, one of ViX designer Paula Hermanny’s favorite places in Brazil.  Florianópolis is another island city famous for its variety of beautiful beaches.  Known affectionately as “Floripa” to locals, the diverse city attracts both posh urbanites and easy-going surfers.  It is also the capital city of Santa Catarina, a state in the southern region of the country.

A trip to Florianópolis gives the visitor a chance for peaceful relaxation without want of nearby city hotspots.  Below, are the must-see places of the city:

 

Beaches

Yes, there are plenty but it is still ...

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