Some collaborations feel natural and happen organically from the very beginning. Our relationship with Rosie Huntington-Whiteley has always been one of them.
From our first collection together, there was a shared understanding of what makes ViX feel distinctive: effortless femininity, beautiful materials and an appreciation for thoughtful details. Rosie brought her own perspective, with a discerning eye for pieces that feel refined, considered and enduring.
That shared point of view has allowed our partnership to unfold naturally across three collections. Each chapter has offered an opportunity to explore something new while remaining grounded in the same sensibility: natural beauty, craftsmanship and an inherent sense of ease. It is this alignment that has made the creative process feel less like a collaboration, in the traditional sense, and more like an ongoing creative conversation.
Behind the Collection
For our third and final chapter with Rosie, we slowed the pace, drawing closer to the details that define the collection.
This collection is an ode to the beauty of the handmade: a shell chosen one by one, a knot tied by hand, a thread transformed into texture. These subtle, considered details give each piece its character bringing a sense of artistry and individuality.
The inspiration comes from the coast and the long, unhurried days spent by the water, when the sun warms the skin and time seems to move a little differently. Delicate fabrics, luminous sheers and natural textures come together in a palette drawn from the surrounding landscape.
For Rosie, these tactile details were an essential part of bringing the collection to life.
“For this final chapter, I was drawn to shells, natural textures, and the craftsmanship that has always been at the heart of ViX. There is something so special about pieces with subtle details and textures that give each one its own character. We wanted to bring that sense of artistry into a collection that feels feminine, refined and true to the spirit of ViX.”
Rosie Huntington-Whiteley
It feels fitting that our final chapter together returns to what connected us from the beginning: a love of the natural world, an appreciation for craftsmanship and a belief in pieces that feel beautiful and intentional.
Across three collections with Rosie Huntington-Whiteley, we have explored that shared perspective in different ways, while remaining true to the effortless spirit at the heart of ViX.
Edition III brings the story full circle, celebrating the beauty of the handmade, the ease of the coast and the creative connection that made this collaboration feel instinctive from the start.
From our world to yours.
