Edition II of the ViX + Rosie Huntington-Whiteley collaboration is just around the corner, and it truly feels like a warm summer day distilled into a wardrobe.
Edition II with Rosie Huntington-Whiteley pairs athletic influences with skin-baring cutouts, streamlined silhouettes, and a palette of bold, sun-soaked hues. It captures a sporty spirit shaped by nature, modern architecture, and the luminous glow of skin after a swim. Designed for long days spent outdoors, the collection reflects a shared appreciation for wellness, vitality, and the effortless rhythm of summer. It's a way of life that has long been woven into the fabric of ViX. That spirit is also what continues to draw Rosie back to Brazil.
Ahead of the second launch, Sofia, daughter of our founder Paula Hermanny, sat down with Rosie for a conversation about the country that inspired so much of the collection's energy. What followed was less about fashion and more about a mindset rooted in warmth, connection, and finding beauty in everyday moments.
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Rosie Huntington-Whiteley On the Brazilian Lifestyle
For Rosie, Brazil's appeal extends far beyond its beaches.“The lifestyle here is just so beautiful and aspirational," she says. "The idea that you can kind of be on the beach before you head to work is just something that is so foreign for me coming from England."
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It's a perspective that feels distinctly Brazilian: one where nature, community, and daily life exist in close conversation with one another. Whether she's visiting for work or taking in the scenery between shoots, Rosie is continually motivated by the country's energy. "It's really inspiring to come to a country where people just seem to have a real appetite for living."
That appreciation extends to the architecture, design, and natural beauty that surround her whenever she's here. “And the architecture, I'm obsessed. We're in this beautiful location and it's really special. And [at] the first shoot, we were in the most incredible house, Brazilian furniture, architecture, the food, [I love] all of those things.”
“And the architecture, I'm obsessed. We're in this beautiful location and it's really special. And [at] the first shoot, we were in the most incredible house, Brazilian furniture, architecture, the food, [I love] all of those things.”
Set on location within a residence designed by renowned Brazilian architect Oscar Niemeyer, the campaign celebrates the Brazilian lifestyle that continues to inspire her. "As I've gotten older, being in nature is really my time to recalibrate. It's where I find inner peace, self-reflection, and calm."
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When asked which aspect of Brazil resonates most with her personally, Rosie doesn't hesitate. "I think the warmth of the people. I think the vibrancy, the sort of desire to live life to the fullest." It's those qualities — optimism and a genuine enjoyment of life — that she finds herself gravitating toward again and again. And little do people know, she loves to dance!
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The Ingredients of a Perfect Summer Day
Many of the things Rosie loves most about Brazil also happen to be the ingredients of her ideal summer day. And it really doesn’t take much to make this happen. "My children, my partner, great friends, and just a day set to be spent with them out on the water, on the beach," she says.
"My children, my partner, great friends, and just a day set to be spent with them out on the water, on the beach."
A good book, too, if she can manage to sneak in a few quiet pages. For Rosie, luxury isn't found in an itinerary. It's found in presence, in slowing down long enough to enjoy the people around her. And, if she's lucky, there will be a boat somewhere in the mix.
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And as for what she'll be indulging in whenever she finds herself in Brazil? Pão de Queijo. “I've eaten my weight in those," she chuckles.
Throughout their conversation, one theme remained constant: finding beauty in the everyday. That spirit is woven into Edition II, a collection that reminds us all of the ease of summer, the restorative power of nature, and the art of living well. Stay tuned for the official launch coming soon.