There are countless reasons to love pink.
Pink can be soft and understated or bold enough to make a statement. It brings warmth to sun-kissed skin, adds something unexpected to a simple silhouette, and has an undeniable way of lifting the mood. This October, we are wearing it with even greater meaning.
In honor of Breast Cancer Awareness Month, ViX has curated a special selection of pink swimwear and ready-to-wear in our Florida boutiques, with 10% of sales from participating styles donated to Susan G. Komen.
The edit brings together pieces we love in every shade of the mood, from statement swim to timeless silhouettes and effortless styles designed to live well beyond the season. This month, choosing pink carries a little more purpose.
Breast cancer touches the lives of so many, whether personally or through someone we love. October gives us an opportunity to raise awareness, encourage conversation and support the work being done to make a meaningful difference. We are proud to stand alongside Susan G. Komen and support its work to advance research, improve access to care and provide resources for people affected by breast cancer.
So consider this our invitation to wear a little more pink this month. To choose something you love, wear it often and know that your purchase is contributing to something far greater.
Discover Pink With Purpose throughout October at our Florida boutiques.
Together, for something greater. From our world to yours.
