In other words, it’s been a year defined by growth. Guided by community, innovation, and expansion into new categories and destinations, our brand continues to evolve. After more than 20 years in the industry, we’re proud of how far we’ve come — and can confidently say 2025 has been our best year yet, with so much more to look forward to in 2026. Here’s a recap of some of our most notable highlights. 

You. First and foremost, we love spotting ViX on women around the world as they savor beautiful escapes near and far. From swim to ready-to-wear, poolside to beachside, bachelorette celebrations to honeymoons, family vacations, and trips just because — it’s a joy to watch ViX move effortlessly through every kind of getaway. Our community brings our most-loved pieces to life, season after season.

Spotted around the globe on women who inspire us. From Demi Lovato celebrating her honeymoon in ViX, to Rosie Huntington-Whiteley embracing understated elegance, Naomi Campbell soaking up the sun on the beach, and Jessica Alba packing ViX for her resort escapes — 2025 was filled with iconic moments. Worn by tastemakers, creatives, and modern muses alike, ViX continues to travel beautifully, wherever the destination may be.

By “BB,” we mean our muse, Bianca Brandolini. This year, we collaborated with her once more to bring a second capsule collection inspired by Mediterranean getaways available exclusively at vixpaulahermanny.com, in ViX stores, and Moda Operandi. 

For the first time in the history of our brand, we ventured into a new category as a little “test of the waters” if you will. The result was an exciting and highly anticipated launch of a limited-edition Water Sports Capsule. This included a collection of UV-protective pieces engineered for sun, surf, and style crafted with sustainable lycra and neoprene trim. To say it surprised and delighted our customers is an understatement and our team is very proud of this achievement. 

This year, we’ve significantly grown our retail footprint with the exciting opening of three new stores across Florida — Boca Raton, Sarasota, and Jacksonville. We’re so thrilled to introduce the Brazilian essence of resort living in even more destinations.