Careers

President, ViX Swimwear, Inc. (US)

Reports to: Chief Executive Officer, ViX Swimwear, Inc.

Position type: Regular Full-time (EXEMPT)

Direct Reports: 4 Managers (20 total Employees)

Salary: Commensurate with experience/negotiable

About ViX PAULA HERMANNY

Designed for women who appreciate beauty, quality and attention to detail, ViX embodies a laid back, Brazilian chic vibe with a modern sensibility. Dreamy colors and unexpected details collide with charming prints and solids to create swimwear, resort wear and accessories that tastefully celebrate a woman’s body. Along with unique styling choices, exceptional fit has been a distinguishing factor of the company since its inception in 2003. V i X PAULA HERMANNY has grown to be a global brand with over 300 employees, a manufacturing facility in Brazil and over 8 brick and mortar stores. ViX is sold through thousands of specialty stores and luxury department stores in 28 countries.

Job Description

This San Diego based position will lead our passionate team of 20 employees primarily in the marketing, sales and distribution of ViX branded products. This position will be responsible for the day to day operations of ViX US and will execute the company’s strategic plan and directives as set forth by the CEO while managing all aspects of the business.

PRINCIPAL RESPONSIBILITIES AND DUTIES

Oversee and manage all business functions, including finance, marketing, sales, operations, warehouse, general administration and human resources.
Execute the company’s strategic plan and directives as set forth by the CEO and Board, including goals relating to sales, growth, earnings, and branding.
Manage profit and loss and all applicable budgets.
Report to the CEO on all aspects of the business including opportunities and potential risks, and make recommendations on major business decisions as requested by the CEO.
Advise the CEO on resource allocation among departments.
Monitor and ensure proper data collection and reporting by each department.
Develop operational and performance goals for each department.
Develop and support a positive, productive and desirable organizational culture.
Develop and lead programs to build organizational capabilities, including training and mentoring of employees.
Conduct regular meetings with department managers to ensure that priorities are clear and operational objectives and performance goals are achieved.
Follow-up on decisions made in management meetings to ensure proper execution and follow through.
Manage and negotiate agreements and relationships with consultants/business partners
Cooperate with the company’s legal counsel on all contracts and legal matters
Ensure that brand positioning and brand messaging are consistent through all channels.
Coordinate with the company’s sister company in Brazil to achieve smooth and effective business processes and productive outcomes.

JOB REQUIREMENTS:

Proven leadership skills in the apparel/eCommerce industries
Extensive experience managing budgets and profit and loss statements
Extensive experience in personnel management
Exceptional critical thinking and strategic planning skills
Exceptional problem-solving skills
Exceptional organizational skills
Exceptional communication skills
Exceptional interpersonal skills

To apply, please send a resume and cover letter to accounting@vixswimwear.com with the subject line "ViX President".

Social Media & Digital Content Manager/Sr. Coordinator

About ViX PAULA HERMANNY

Job Description

This position is located in San Diego working with our small and passionate team focused on the US market. We’re looking for a creative force to help establish a fresh and youthful brand voice through content that connects with our audience to build brand affinity and loyalty.

In this role, you will contribute to growing the brand’s presence on all social and digital platforms, fostering consumer relationships and act as a key conduit to driving our digital success. You’ll stay on the pulse of all things social, spot new fashion trends, influencers and emerging platforms in the digital space, react to consumer needs in real-time, and support the marketing team in executing best in class social strategy.

Above all, you should have a talent for identifying and producing creative, on-brand content.

Responsibilities

Create compelling content and pursue authentic interaction with the social media community in order to grow brand affinity, as measured by engagement and followers on key social channels.
Execute Instagram Stories/live content, videos and creative posts. Instagram is the main focus, but you will also manage Facebook, Pinterest and the blog, as well as collaborate on email content.
Establish a clear and compelling brand voice and tone in all social media posts, in line with marketing directives and brand strategy.
Provide thought leadership and identify opportunities, best practices, tools and trends in the social space and recommend measurable test plans to trial new initiatives.
Use timelines and scheduled content to create a consistent stream of new content for audience interaction, adjusting plans based on ongoing analysis.
Propose new ideas and concepts for social media content and campaigns.
Scour platforms for on-brand UGC in real time for potential social calendar inclusion.
Collaborate closely with email marketing to ensure content is on-brand and tactics are aligned with social channels.
Work with our PR agency to foster relationships with influencers, managing influencer gifting (including orders, packaging and shipping) and brainstorming ideas for cross-brand collaborations.
Serve as primary contact for third-party social media partners and vendors.
Align with our digital marketing agency to support paid advertising initiatives across social channels. Collaborate with the agency on SEO-driven blog posts.
Assist with the administration and planning of social photo shoots; track and source product and props for digital shoots and contribute to creative brainstorms.Analyze and report on audience demographics and engagement metrics, social media campaigns and customer social and online reviews/feedback.
Manage social media communications, facilitates online conversations with customers and respond to queries with speed and judgement. Identify trends in consumer comments and funnel insights to marketing team mates and customer support.
Schedule regular touch-bases with counterparts in key markets (Brazil), as needed.
Stay up-to-date on new social platforms and tools; assist with monitoring competitors and other social media leaders for learnings, insights and best practices to remain a leader in the corporation and industry.

Desired Skills and Experience

Proven work experience within marketing, ideally within beauty/fashion or creative industries
Expertise in multiple social media platforms, with experience managing content/marketing calendars, scheduling, community moderation
Excellent copywriting skills
Ability to identify and produce creative content (text, image and video)
Active daily life in digital and social media, very digitally savvy, passionate about pop culture and social
Familiarity with online marketing strategies and marketing channels
Ability to gasp future trends in digital technologies and act proactively
Excellent communication skills and collaboration skills
Multitasking and analytical skills
Team player willing to help out with content on other channels when needed
Degree or training in marketing, communications or relevant field is preferred
Proficiency in Adobe Creative Suite, such as Photoshop, is preferred but not required

This role reports to the Director of Marketing in the US and collaborates closely with our Creative Director and graphic designers in Brazil, as well as with the US E-commerce and Digital Marketing Manager.

To apply, please send a resume and cover letter to erica@vixswimwear.com with the subject line "Social Media & Digital Content Manager/Coordinator".