Saint-Tropez needs no introduction.
Everyone’s heard of Saint-Tropez — so, whether it’s still on your bucket list or calling you back for another visit, this sun-soaked gem along the French Riviera never loses its charm. Between its iconic beaches, effortless glamour, and that irresistible Mediterranean charm, there’s always something new (and timeless) to fall in love with. In this guide, Bianca Brandolini (you may recognize her as Estee Lauder's latest global ambassador) shares her favorite spots for dining, lounging, and soaking up the spirit of Saint-Tropez. Might as well bring the "savoir-faire" (pronounced: sav-wahr-fair), which is French for "knowing how to do."
Shop Edition II of the Exclusive ViX + Bianca Brandolini Capsule
A Saint-Tropez Travel Guide
Where to Eat & Sip
Lunch at Les Salins
A tucked-away spot that feels equal parts local and luxe. Think fresh seafood, a relaxed vibe, and just the right amount of salt in the air. It’s the perfect mid-day escape when you want to avoid the scene and savor the simplicity.
"A hidden seaside retreat. Grilled sardines, fresh fish, and a beautiful view set the scene for a lunch with a special atmosphere."
Dinner at BanH-Hoï
Asian fusion meets Riviera style in a space that’s buzzy, moody, and made for long dinners with friends. The flavors are bold, the cocktails hit just right, and the vibe? Pure Saint-Tropez after dark.
Drinks at Ermitage Hotel
Come for the views, stay for the ambiance. Whether you're starting your night or ending it on a high note, a drink here feels like stepping into a scene from a French film — romantic, effortless, unforgettable.
"Perfect for drinks and a front-row view of the setting sun."
Where to Beach
Indie Beach
Low-key, stylish, and perfectly relaxed. Indie Beach has that laid-back energy that makes you want to stay all day, barefoot and glowing.
"Looking for party vibes? This is the spot. With upbeat energy, great music, and cuisine, it's perfect for carefree afternoons under the Riviera sun."
Club 55
A Riviera classic for a reason. Glamorous yet grounded, Club 55 is all about good food, cool crowds, and that unmistakable Saint-Tropez sparkle.
"An iconic destination in Ramatuelle that's been part of St. Tropez's story since 1955. It's one of those places where the charm never fades."
Bonus: Shop With ViX in Saint-Tropez
Whether you're drawn to Saint-Tropez's golden beaches, its coastal charm, or its Riviera glamour, you’ll most definitely leave with memories that shimmer like the Mediterranean itself. Until next time, à bientôt.
Danielle Gumina
Staff Writer
