Purveyor of the sea, warm sandy beaches, and all the natural resources that make up our beautiful planet, Mother Nature inspires us each and every day.
As Earth Day approaches, it's essential to reflect on our relationship with the planet we call home. Mother Earth is our ultimate female muse, providing us with everything we need to survive and thrive. She provides us with the air we breathe, the water we drink, and the land we live on. However, as we continue to consume and exploit her resources, it's clear that we need to do better. That's where ViX comes in, with our responsibly sourced collection that celebrates and honors our beautiful planet. Released back in the summer of 2022, this collection has chosen to pay tribute to our favorite female inspiration and continues to expand with each coming season.
As a luxury swimwear brand, we have made a commitment to the environment through the implementation of ethical practices that are reflected in this collection. The collection includes a range of eco-friendly swimwear and clothing options made from Ecovero viscose fabric - derived from sustainable wood and pulp sources. Ecovero fabric is a blend of ecovero viscose and other fibers, such as cotton and elastane, to create a soft and comfortable material that is also eco-friendly. The production process for Ecovero viscose is significantly less polluting than that of traditional viscose. In fact, Ecovero viscose generates up to 50% fewer emissions and uses up to 50% less water than conventional viscose production.
Our commitment to sustainability extends beyond just our fabric choices; we have also adopted recycled and reusable materials in our packaging, which include a compostable ship bag, a reusable canvas bag, and a clear wet bag for swimwear, all of this without sacrificing style. This innovative material is not only eco-friendly but also incredibly soft and comfortable to wear. It's a win-win for both the planet and the wearer!
Our swimwear is designed to be both stylish and sustainable, proving that fashion and sustainability can coexist; a couple of our best-selling eco-friendly swimwear silhouettes include:
Additionally, our clothing collection is equally impressive, featuring a range of dresses, jumpsuits, and rompers made from Ecovero viscose. The collection is designed to be versatile, with pieces that can be dressed up or down depending on the occasion. The soft and lightweight material makes the clothing perfect for warmer weather, while the eco-friendly production process makes them perfect for the environmentally conscious shopper. Customer favorites include:
It's important to note that sustainability is not a one-time effort but an ongoing commitment. By choosing to wear a style from our responsibly sourced collection, you are not only making a fashion statement but are a testament that sustainability and fashion can go hand in hand. You are supporting a brand that prioritizes the health of our planet and is making a positive impact on the environment while also providing stylish and high-quality garments.
This Earth Day, let's celebrate Mother Earth!